Přeskočit na hlavní obsah
Search Button
Obchod Kobo v Česká republika Dárkové karty Nápověda

Rakuten Kobo

Seznam přání

Nákupní košík

Dostáváte VIP zacházení!

Položka(y), kterou si nemůžete koupit
Prosím, zkontrolujte svůj košík. Nedostupnou položku (y) můžete odebrat nyní nebo ji automaticky odebereme v pokladně.
položkypoložka
položkypoložka

Doporučeno pro vás

Loading...

Vztahy s veřejností Audioknihy

Pokud se vám líbí Vztahy s veřejností audioknihy, pak budete milovat tyto top výběry.
Zobrazuje se 1–24 z 92
Přeskočit filtry boční lišty

  • Audiokniha

    Painavaa puhetta

    podle Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...
    Čte Ripsa Koskinen-Papunen ...

    Nezkrácené

    7 hodin/y 18 min

    Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Přečtěte si více

    451,89 Kč

  • Audiokniha

    Invention in PR

    podle Adam Ritchie ...
    Čte Adam Ritchie ...

    Nezkrácené

    2 hodin/y 45 min

    A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... Přečtěte si více

    333,63 Kč

  • Audiokniha

    Content Marketing for PR

    How to build brand visibility, influence and trust in today’s social age

    podle Trevor Young ...
    Čte Trevor Young ...

    Nezkrácené

    8 hodin/y 56 min

    Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... Přečtěte si více

    417,10 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    From Manila to Wall Street

    An Immigrant's Journey With America's First Black Tycoon

    podle Butch Meily ...
    Čte Butch Meily, Becky Parker ...

    Nezkrácené

    9 hodin/y 47 min

    From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... Přečtěte si více

    240,99 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Trust Signals

    podle Scott Baradell ...
    Čte Jay Aaseng ...

    Nezkrácené

    6 hodin/y 10 min

    What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Přečtěte si více

    300,39 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    How Boards Work

    And How They Can Work Better in a Chaotic World

    podle Dambisa Moyo ...
    Čte Dambisa Moyo ...

    Nezkrácené

    8 hodin/y 10 min

    'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... Přečtěte si více

    521,42 Kč

  • Audiokniha

    Speak With No Fear

    podle Mike Acker ...
    Čte Mike Acker ...

    Nezkrácené

    2 hodin/y 49 min

    Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... Přečtěte si více

    181,39 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Truth

    How the Many Sides to Every Story Shape Our Reality

    podle Hector Macdonald ...
    Čte Simon Ludders ...

    Nezkrácené

    10 hodin/y

    Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri... ... Přečtěte si více

    308,10 Kč

  • Audiokniha

    El método H.A.B.L.A

    Imagen verbal en 5 sencillos pasos

    podle Alvaro Gordoa ...
    Čte Alvaro Gordoa, Carlos Torres ...

    Nezkrácené

    7 hodin/y 9 min

    Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en ... Přečtěte si více

    364,40 Kč

  • Audiokniha

    PR IT-компаний: Российская практика

    podle Филипп Гуров, Филипп Гуров ...
    Čte Святой ...

    Nezkrácené

    4 hodin/y 12 min

    Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и ... Přečtěte si více

    429,00 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Public Relations For Dummies, 3rd Edition

    podle Eric Yaverbaum ...
    Čte Kent Klineman ...

    Nezkrácené

    13 hodin/y 13 min

    Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly ... Přečtěte si více

    542,29 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

    podle Gregory V. Diehl ...
    Čte Luis Alberto ...

    Nezkrácené

    7 hodin/y 25 min

    "Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la ... Přečtěte si více

    299,79 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    La magia de la persuasión

    podle Pamela Jean Zetina ...
    Čte Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

    Nezkrácené

    9 hodin/y 45 min

    ¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... Přečtěte si více

    364,40 Kč

  • Audiokniha

    Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    podle Bernd H. Schmitt ...
    Čte Walter Dixon ...

    Nezkrácené

    6 hodin/y 40 min

    EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Přečtěte si více

    729,86 Kč

  • Audiokniha

    Smart Talk

    podle Melissa Vela-Williamson APR CDP ...
    Čte Melissa Vela-Williamson APR CDP ...

    Nezkrácené

    5 hodin/y 57 min

    I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Přečtěte si více

    300,39 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Making Waves

    PR strategies to transform your maritime business

    podle Ben Pinnington ...
    Čte Ben Pinnington ...

    Nezkrácené

    8 hodin/y 56 min

    Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Přečtěte si více

    399,00 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Crystallizing Public Opinion

    Complete and Original Edition

    podle Edward Bernays ...
    Čte Mitch Horowitz ...

    Nezkrácené

    5 hodin/y 15 min

    The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Přečtěte si více

    312,77 Kč

  • Audiokniha

    Crisis Averted

    PR Strategies to Protect Your Reputation and the Bottom Line

    podle Evan Nierman ...
    Čte Evan Nierman ...

    Nezkrácené

    4 hodin/y 6 min

    Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... Přečtěte si více

    271,04 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Brand Real

    How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    podle Laurence Vincent ...
    Čte Joe Geoffrey ...

    Nezkrácené

    8 hodin/y 1 min

    Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique ... Přečtěte si více

    583,81 Kč

  • Audiokniha

    Extraordinary PR, Ordinary Budget

    A Strategy Guide

    podle Jennifer R. Farmer ...
    Čte Caroline Miller ...

    Nezkrácené

    3 hodin/y 56 min

    For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. ... Přečtěte si více

    291,90 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Exceeding Customer Expectations

    What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

    podle Kirk Kazanjian ...
    Čte Alan Sklar ...

    Zkrácené

    6 hodin/y 25 min

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Přečtěte si více

    312,98 Kč

  • Audiokniha

    Complete Guide to Public Relations for SMEs, The

    podle Mark D. Wells ...
    Čte Owen Hawthorne ...

    Nezkrácené

    8 hodin/y 3 min

    "The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Přečtěte si více

    311,93 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Reputation Capital

    How to Navigate Crises and Protect your Greatest Asset

    podle T.J. Winick ...
    Čte Jeff Hoyt ...

    Nezkrácené

    6 hodin/y 8 min

    A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... Přečtěte si více

    437,96 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Alpha Female Bible

    Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

    podle Michelle Martin ...
    Čte Cat James, Courtney Wall, Janine Martintc, Tania Shandro ...

    Nezkrácené

    13 hodin/y 44 min

    The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, ... Přečtěte si více

    624,91 Kč nebo zdarma s Kobo Plus