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položkypoložka

- Neomezený přístup k elektronickým knihám
  
  Neomezený přístup k audioknihám
  
  Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
  
  Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.
  
  Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
  
  Neomezený přístup k elektronickým knihám
  
  Neomezený přístup k audioknihám
  
  Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
  Audiokniha
  podle ,
  
  Dostupné:
  
  . Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.
  
  Předobjednávka
  1 audiokniha měsíčně
  
  + 30denní zkušební verze ZDARMA
  
  Zvláštní nabídka
  
  Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru
  
  * Žádný závazek, lze zrušit kdykoliv
  
  ZDARMA

položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

ZDARMA

Doporučeno pro vás

Audiokniha

They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

podle Marcus Sheridan ...

Čte Marcus Sheridan ...

Nezkrácené

9 hodin/y 32 min

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the ... Přečtěte si více

408,15 Kč

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the
... Přečtěte si více
Audiokniha

Stimme, die bleibt

Wie du in Deutschland einen einzigartigen Podcast aufbaust – rechtssicher, technisch solide und hörernah ab der ersten Folge

podle LUKAS STEINER ...

Čte Victoria Morgan ...

Nezkrácené

2 hodin/y 47 min

Willst du gehört werden – nicht überhört?Du hast eine Botschaft, eine Expertise, eine Geschichte, die andere verändern könnte. Doch zwischen dir und deinen zukünftigen Hörern liegt ein Dschungel aus Technik, Bürokratie und Selbstzweifeln? Dann ist dieses Buch für dich.Stimme, die bleibt ist der erste umfassende Podcast-Ratgeber, der speziell für Deutschland geschrieben wurde. Es hilft dir, Schritt ... Přečtěte si více

510,24 Kč nebo zdarma s Kobo Plus

Willst du gehört werden – nicht überhört?Du hast eine Botschaft, eine Expertise, eine Geschichte, die andere verändern könnte. Doch zwischen dir und deinen zukünftigen Hörern liegt ein Dschungel aus Technik, Bürokratie und Selbstzweifeln? Dann ist dieses Buch für dich.Stimme, die bleibt ist der erste umfassende Podcast-Ratgeber, der speziell für Deutschland geschrieben wurde. Es hilft dir, Schritt
... Přečtěte si více
Audiokniha

Developing an Advertising Media Plan

podle Richard Skiba ...

Čte Digital Voice Cole G ...

Nezkrácené

9 hodin/y 6 min

This audiobook is narrated by a digital voice.Whether you're managing a direct marketing campaign, overseeing a media strategy, or new to advertising and marketing, this book provides practical insights and methodologies to help you develop a robust advertising media plan within a set budget. It offers an in-depth exploration of the essential skills and knowledge needed to craft a successful media ... Přečtěte si více

224,39 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by a digital voice.Whether you're managing a direct marketing campaign, overseeing a media strategy, or new to advertising and marketing, this book provides practical insights and methodologies to help you develop a robust advertising media plan within a set budget. It offers an in-depth exploration of the essential skills and knowledge needed to craft a successful media
... Přečtěte si více
Audiokniha

Техники зомбо-продаж. Как заставить клиентов покупать, а сотрудников продавать

podle Иван Исаев, Иван Исаев ...

Čte Виталий Шабанов ...

Nezkrácené

6 hodin/y 52 min

Вас уже насторожило слово «зомбо»? Вы придерживаетесь исключительно щадящей политики продаж и не желаете никого «зомбировать»? Поздравляем, вы в зоне риска! Современные реалии таковы, что, оказавшись под натиском более агрессивных конкурентов, «мягкие» предприниматели очень скоро начинают нести убытки. Причем абсолютно неважно, насколько компания крупная и как долго она работает на рынке. Так что ... Přečtěte si více

169,00 Kč nebo zdarma s Kobo Plus

Вас уже насторожило слово «зомбо»? Вы придерживаетесь исключительно щадящей политики продаж и не желаете никого «зомбировать»? Поздравляем, вы в зоне риска! Современные реалии таковы, что, оказавшись под натиском более агрессивных конкурентов, «мягкие» предприниматели очень скоро начинают нести убытки. Причем абсолютно неважно, насколько компания крупная и как долго она работает на рынке. Так что
... Přečtěte si více
Audiokniha

Toteuta ideasi keskustelukirja

podle Ilkka Hynninen ...

Čte Ilkka Hynninen ...

Nezkrácené

4 hodin/y 29 min

Pitäisikö vihdoin kirjoittaa kirja, perustaa yritys tai tehdä unelmaprojekti?Keskustelukirjassa Ilkka Hynninen jatkaa asiantuntijoiden kanssa keskustelua teemoista, joita hän käsittelee Toteuta ideasi -kirjassaan.Haluaisitko perustaa oman yrityksen – unelmiesi kahvilan, digitaalisen startupin tai alkaa tehdä nykyistä työtäsi omiin nimiisi? Vai pitäisikö sinun skaalata nykyinen kahden henkilön ... Přečtěte si více

467,09 Kč

Pitäisikö vihdoin kirjoittaa kirja, perustaa yritys tai tehdä unelmaprojekti?Keskustelukirjassa Ilkka Hynninen jatkaa asiantuntijoiden kanssa keskustelua teemoista, joita hän käsittelee Toteuta ideasi -kirjassaan.Haluaisitko perustaa oman yrityksen – unelmiesi kahvilan, digitaalisen startupin tai alkaa tehdä nykyistä työtäsi omiin nimiisi? Vai pitäisikö sinun skaalata nykyinen kahden henkilön
... Přečtěte si více
Audiokniha

You Can Negotiate Anything

The Groundbreaking Original Guide to Negotiation

podle Herb Cohen ...

Čte Brian Arens ...

Nezkrácené

7 hodin/y 5 min

Over one million copies sold and nine months on the New York Times best seller list!For readers of the bestsellers Atomic Habits and Never Split the Difference - this best-selling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results!Yes, you can win!Master negotiator Herb ... Přečtěte si více

510,24 Kč

Over one million copies sold and nine months on the New York Times best seller list!For readers of the bestsellers Atomic Habits and Never Split the Difference - this best-selling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results!Yes, you can win!Master negotiator Herb
... Přečtěte si více
Audiokniha

The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less

podle Mark Joyner ...

Čte Mark Joyner ...

Nezkrácené

3 hodin/y 55 min

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes ... Přečtěte si více

510,03 Kč

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes
... Přečtěte si více
Audiokniha

No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd

podle Dan S. Kennedy ...

Čte Shawn Compton ...

Série série No B.S.
Nezkrácené

9 hodin/y 20 min

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's ... Přečtěte si více

408,15 Kč

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's
... Přečtěte si více
Audiokniha

Strategy in 3D

Essential Tools to Diagnose, Decide, and Deliver

podle Greg Fisher, John E. Wisneski, Rene M. Bakker ...

Čte Al Kessel ...

Nezkrácené

6 hodin/y 22 min

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case.The current business environment does not wait for companies to slowly adjust in an annual meeting. The ... Přečtěte si více

326,48 Kč

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case.The current business environment does not wait for companies to slowly adjust in an annual meeting. The
... Přečtěte si více
Audiokniha

Objections

The Ultimate Guide for Mastering The Art and Science of Getting Past No

podle Jeb Blount ...

Čte Jeb Blount ...

Nezkrácené

5 hodin/y 53 min

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.Except for objections. There is democracy in objections. Every salesperson must endure many NOs in ... Přečtěte si více

326,48 Kč

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.Except for objections. There is democracy in objections. Every salesperson must endure many NOs in
... Přečtěte si více
Audiokniha

Matter

Move Beyond the Competition, Create More Value, and Become the Obvious Choice

podle Peter Sheahan, Julie Williamson ...

Čte Peter Sheahan, Walter Dixon ...

Nezkrácené

8 hodin/y 24 min

So how do you build a company that matters?Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated ... Přečtěte si více

571,28 Kč

So how do you build a company that matters?Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated
... Přečtěte si více
Audiokniha

Follow Up and Close the Sale

Make Easy (and Effective) Follow-Up Your Winning Habit

podle Jeff Shore ...

Čte Jeff Shore ...

Nezkrácené

4 hodin/y 58 min

What does a sales professional do when the customer says, "Not yet"?Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift—a common phenomenon in which a prospect simply forgets about the product offering and goes dark—is persistent and rampant. ... Přečtěte si více

408,15 Kč

What does a sales professional do when the customer says, "Not yet"?Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift—a common phenomenon in which a prospect simply forgets about the product offering and goes dark—is persistent and rampant.
... Přečtěte si více
Audiokniha

Speak Easy

Connect with Every Conversation

podle Lou Diamond ...

Čte Lou Diamond, Adrienne Bankert, Isabelle McLeod-Daphnis ...

Nezkrácené

3 hodin/y 7 min

What if every conversation you had was a great one?Sometimes, that promising lead turns out to be a bust. That first date doesn’t lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to “set up” each conversation to increase the likelihood that you connect, engage and win?Welcome to Speak Easy. Unlike prohibition-era speakeasies—underground ... Přečtěte si více

326,48 Kč

What if every conversation you had was a great one?Sometimes, that promising lead turns out to be a bust. That first date doesn’t lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to “set up” each conversation to increase the likelihood that you connect, engage and win?Welcome to Speak Easy. Unlike prohibition-era speakeasies—underground
... Přečtěte si více
Audiokniha

Магия утра для высоких продаж

Самый быстрый способ выйти на новый уровень

podle Хэл Элрод, Хэл Элрод, Райан Сноу, Райан Сноу ...

Čte Дмитрий Креминский ...

Nezkrácené

6 hodin/y 31 min

продажах, как и в жизни, время — самый ценный ресурс. Инвестируя утреннее время в самого важного человека в мире — в себя, вы удивитесь тому, с какой скоростью начнут расти ваши продажи. Если вы хотите привлекать, создавать и поддерживать экстраординарные уровни успеха, продаж и дохода, вам придется сначала стать человеком, способным с легкостью привлекать, создавать и поддерживать небывалые ... Přečtěte si více

169,00 Kč nebo zdarma s Kobo Plus

продажах, как и в жизни, время — самый ценный ресурс. Инвестируя утреннее время в самого важного человека в мире — в себя, вы удивитесь тому, с какой скоростью начнут расти ваши продажи. Если вы хотите привлекать, создавать и поддерживать экстраординарные уровни успеха, продаж и дохода, вам придется сначала стать человеком, способным с легкостью привлекать, создавать и поддерживать небывалые
... Přečtěte si více
Audiokniha

KISS: Keep It Simple, Salesperson: Selling Techniques That Really Work

podle Earl Nightingale, Fred Herman ...

Čte Earl Nightingale, Fred Herman ...

Nezkrácené

5 hodin/y 35 min

Each tested and effective sales technique is clearly described, role-played, then reviewed in live, exciting seminars...introduced and summarized by Earl Nightingale and conducted with a group of sales professionals by master sales trainer Fred Herman.Keep It Simple, Salesperson is an exciting refresher course in selling for the seasoned pro and a training program par excellence for new sales ... Přečtěte si více

165,19 Kč nebo zdarma s Kobo Plus

Each tested and effective sales technique is clearly described, role-played, then reviewed in live, exciting seminars...introduced and summarized by Earl Nightingale and conducted with a group of sales professionals by master sales trainer Fred Herman.Keep It Simple, Salesperson is an exciting refresher course in selling for the seasoned pro and a training program par excellence for new sales
... Přečtěte si více
Audiokniha

Reach and Exceed Your Sales Goals

Using PRO$PERITY Personality Recognition

podle Ron Stickler ...

Čte Michael Foster ...

Nezkrácené

1 hodina 46 min

Multiple Sales Award winner, Ron Stickler, learned a sales technique he named 'Personality Recognition' ,which quickly led to a dramatic $10,000,000 in sales for him over the following 12 years. Having been very successful in commission sales prior to his breakthrough realization of how successful the principles of Personality Recognition were, he thought, " I wish I had known this info a long ... Přečtěte si více

203,16 Kč nebo zdarma s Kobo Plus

Multiple Sales Award winner, Ron Stickler, learned a sales technique he named 'Personality Recognition' ,which quickly led to a dramatic $10,000,000 in sales for him over the following 12 years. Having been very successful in commission sales prior to his breakthrough realization of how successful the principles of Personality Recognition were, he thought, " I wish I had known this info a long
... Přečtěte si více
Audiokniha

Virtual Selling

A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast

podle Jeb Blount ...

Čte Jeb Blount ...

Nezkrácené

9 hodin/y 4 min

And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling ... Přečtěte si více

408,15 Kč

And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling
... Přečtěte si více
Audiokniha

The Middle Finger Project

Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve

podle Ash Ambirge ...

Čte Ash Ambirge ...

Nezkrácené

7 hodin/y 24 min

Brought to you by Penguin.Do you have an existential crisis every time your alarm goes off?Did you used to be fun/effervescent/happy/less of a bitter old b*tch - and now, let's just say, YOU ARE NOT?Do you want to feel creative, inspired and, well, just ALIVE again?Let Ash Ambirge - one of Huffington Post's 50 Must-Follow Women, and founder of the multi-million-dollar, multi-award-winning website ... Přečtěte si více

362,30 Kč

Brought to you by Penguin.Do you have an existential crisis every time your alarm goes off?Did you used to be fun/effervescent/happy/less of a bitter old b*tch - and now, let's just say, YOU ARE NOT?Do you want to feel creative, inspired and, well, just ALIVE again?Let Ash Ambirge - one of Huffington Post's 50 Must-Follow Women, and founder of the multi-million-dollar, multi-award-winning website
... Přečtěte si více
Audiokniha

Sell Without Social Proof Or Fame

Quiet Authority As Your Sales Engine

podle Ahmed Musa ...

Čte Digital Voice Archie G ...

Nezkrácené

4 hodin/y 3 min

This audiobook is narrated by a digital voice.No followers? No testimonials? No problem.Sell Without Social Proof Or Fame is your unfair advantage in a world chasing likes, clout, and fake authority. It shows you how to sell with quiet confidence, real value, and the kind of clarity that makes buyers trust you instantly—even if they’ve never heard your name before.This isn’t about tricking anyone. ... Přečtěte si více

163,34 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by a digital voice.No followers? No testimonials? No problem.Sell Without Social Proof Or Fame is your unfair advantage in a world chasing likes, clout, and fake authority. It shows you how to sell with quiet confidence, real value, and the kind of clarity that makes buyers trust you instantly—even if they’ve never heard your name before.This isn’t about tricking anyone.
... Přečtěte si více
Audiokniha

Alignment Over Division: Bridging Sales and Marketing for Enhanced Outcomes

podle Olin Lyons ...

Čte Digital Voice Chris G ...

Nezkrácené

5 hodin/y 29 min

This audiobook is narrated by a digital voice.Alignment over Division is a compelling book that explores the intricate relationship between sales and marketing and emphasizes the significance of cohesion for achieving remarkable outcomes. With a meticulous focus on bolstering synergy and collaboration, the author delves into the strategies and techniques that bridge the gap between these two ... Přečtěte si více

102,09 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by a digital voice.Alignment over Division is a compelling book that explores the intricate relationship between sales and marketing and emphasizes the significance of cohesion for achieving remarkable outcomes. With a meticulous focus on bolstering synergy and collaboration, the author delves into the strategies and techniques that bridge the gap between these two
... Přečtěte si více
Audiokniha

The Vibe Coding Business Model

Sell Apps You Built Without Knowing How to Code

podle Eric Thompson ...

Čte AI Voice Eric Smith ...

Nezkrácené

3 hodin/y 4 min

This audiobook is narrated by an AI Voice. Build and Sell Profitable Apps Without Writing a Single Line of CodeWhat if you could turn your business ideas into real, revenue-generating software applications in just 48 hours, without any programming knowledge? The AI revolution has made this possible, and thousands of entrepreneurs are already capitalizing on it.The Vibe Coding Business Model ... Přečtěte si více

264,49 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by an AI Voice. Build and Sell Profitable Apps Without Writing a Single Line of CodeWhat if you could turn your business ideas into real, revenue-generating software applications in just 48 hours, without any programming knowledge? The AI revolution has made this possible, and thousands of entrepreneurs are already capitalizing on it.The Vibe Coding Business Model
... Přečtěte si více
Audiokniha

No Me Gusta Vender... Chingao

El camino fácil y práctico para ser un gran vendedor en cualquier circunstancia.

podle Alfredo Culebro, Rossana Pérez Verde, SBI Media Publishing & Distribution ...

Čte Carlos Torres ...

Nezkrácené

5 hodin/y 13 min

Si eres un gran vendedor, si tienes experiencia en ventas, si nunca has vendido, si te encanta vender o incluso si no te gusta, este libro es para ti, porque lo práctico y lo fácil es para todos.Alfredo Culebro y Rossana Pérez Verde son dos emprendedores, socios y amigos que unidos por la misma pasión de ayudar a las empresas y a las personas deciden unir su talento para escribir este libro un ... Přečtěte si více

790,00 Kč

Si eres un gran vendedor, si tienes experiencia en ventas, si nunca has vendido, si te encanta vender o incluso si no te gusta, este libro es para ti, porque lo práctico y lo fácil es para todos.Alfredo Culebro y Rossana Pérez Verde son dos emprendedores, socios y amigos que unidos por la misma pasión de ayudar a las empresas y a las personas deciden unir su talento para escribir este libro un
... Přečtěte si více
Audiokniha

Conversion Hacks That Explode Your Sales

The Little-Known Secrets to Skyrocketing Revenue

podle Silas Mary ...

Čte Digital Voice Archie G ...

Nezkrácené

2 hodin/y 35 min

This audiobook is narrated by a digital voice.Want to turn more leads into paying customers—without spending more on ads? Conversion Hacks That Explode Your Sales is your ultimate guide to unlocking the little-known secrets that top marketers use to skyrocket revenue and maximize every sale. Whether you're an entrepreneur, business owner, or sales pro, this book will teach you the exact strategies ... Přečtěte si více

163,34 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by a digital voice.Want to turn more leads into paying customers—without spending more on ads? Conversion Hacks That Explode Your Sales is your ultimate guide to unlocking the little-known secrets that top marketers use to skyrocket revenue and maximize every sale. Whether you're an entrepreneur, business owner, or sales pro, this book will teach you the exact strategies
... Přečtěte si více
Audiokniha

Would You Do That to Your Mother?

The "Make Mom Proud" Standard for How to Treat Your Customers

podle Jeanne Bliss ...

Čte Jeanne Bliss ...

Nezkrácené

6 hodin/y 10 min

How would your company act if every customer were your mom?How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?"Picture your mom ... Přečtěte si více

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How would your company act if every customer were your mom?How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?"Picture your mom
... Přečtěte si více

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