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položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

ZDARMA

Doporučeno pro vás

This is Marketing

You Can’t Be Seen Until You Learn To See

podle Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

342,59 Kč

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Přečtěte si více
Japanese Management Techniques and British Workers

podle Andy Danford ...

Série série Routledge Studies in Employment and Work Relations in Context
Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates different facets of the organization of the labour process and employment relations within 15 Japanese transplants in South Wales. There is an emphasis on the impact of the restructuring of workplace ... Přečtěte si více

1 253,83 Kč

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates different facets of the organization of the labour process and employment relations within 15 Japanese transplants in South Wales. There is an emphasis on the impact of the restructuring of workplace
... Přečtěte si více
Kommunikationsstrategi for fattigrøve

effektiv positionering uden dyr reklame

podle Kresten Schultz Jørgensen ...

Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder, medarbejdere og medieopmærksomhed, nøjagtig ligesom private virksomheder gør. Forskellen er, at de hverken har noget stort markedsføringsbudget eller nogen marketingafdeling til at gøre arbejdet.Denne ... Přečtěte si více

237,59 Kč

Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder, medarbejdere og medieopmærksomhed, nøjagtig ligesom private virksomheder gør. Forskellen er, at de hverken har noget stort markedsføringsbudget eller nogen marketingafdeling til at gøre arbejdet.Denne
... Přečtěte si více
TV News Live Shots

A Media Training Guide To Crush Your On Camera Interview!

podle Scott Wolfson ...

You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest ... Přečtěte si více

177,49 Kč

You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest
... Přečtěte si více
A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers

podle Ed Barks ...

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization."How would you like to have that type of leverage on your side? Here are the strategies you ... Přečtěte si více

203,97 Kč

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization."How would you like to have that type of leverage on your side? Here are the strategies you
... Přečtěte si více
Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.

Develop your Reputation, Get Found, and Attract a Following

podle Randall Craig ...

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach. ... Přečtěte si více

203,97 Kč nebo zdarma s Kobo Plus

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.
... Přečtěte si více
Bone of Loyalty

podle Patience Chee ...

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Přečtěte si více

81,47 Kč

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn
... Přečtěte si více
Dark Social

Understanding the Darker Side of Work, Personality and Social Media

podle Ian MacRae ...

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is ... Přečtěte si více

578,89 Kč

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is
... Přečtěte si více
A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

podle Philip Kotler, François Maon ...

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually ... Přečtěte si více

1 030,88 Kč

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually
... Přečtěte si více
The KD Public Relations Brand Guide; Knowing and Understanding the Basics to Building a Brand

podle Katherine Parker ...

Book Description:Navigating the complexities of running a business can be daunting, especially when it comes to understanding the vital roles that Public Relations, Marketing, Sales, and Advertising play in your success. Whether you're a new entrepreneur just getting started or a seasoned business owner facing unexpected challenges, the KD Public Relations Brand Guide is here to help.With over 15 ... Přečtěte si více

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Book Description:Navigating the complexities of running a business can be daunting, especially when it comes to understanding the vital roles that Public Relations, Marketing, Sales, and Advertising play in your success. Whether you're a new entrepreneur just getting started or a seasoned business owner facing unexpected challenges, the KD Public Relations Brand Guide is here to help.With over 15
... Přečtěte si více
EVENTS²

Hoe organiseer je een geslaagd evenement?

podle Kevin Van der Straeten ...

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Přečtěte si více

424,55 Kč

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het
... Přečtěte si více
Propaganda and Nation Building

Selling the Irish Free State

podle Kevin Hora ...

Série série Routledge New Directions in PR & Communication Research
This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues, ... Přečtěte si více

1 309,57 Kč

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues,
... Přečtěte si více
The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

podle Christian Conrad, Marjorie Ellis Thompson ...

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, ... Přečtěte si více

1 142,35 Kč

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts,
... Přečtěte si více
Strategic Participatory Communication and Development

Engagement and Empowerment

podle Anne Gregory, Gregoria Arum Yudarwati ...

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries. ... Přečtěte si více

668,58 Kč

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries.
... Přečtěte si více
The Power of Content Creating

How to Create Content that Works for You

podle Chinn ...

Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, ... Přečtěte si více

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Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop,
... Přečtěte si více
Public Finance

How to fix weak governance and obsolete systems

podle Subra Ramamurthy ...

Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and fueled their public spending. For a while they enjoyed a rising level of prosperity at the cost of ... Přečtěte si více

61,05 Kč

Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and fueled their public spending. For a while they enjoyed a rising level of prosperity at the cost of
... Přečtěte si více
Speak to Inspire: 20 Secrets of Unforgettable Public Speaking

“Your voice counts”

podle Kossivi Alowonou ...

Série Kniha 1 - Speak To Inspire
Do you dream of speaking with confidence and inspiring your audience? Whether you're a student, a professional, or an entrepreneur, Speak to Inspire: 20 Secrets of Unforgettable Public Speaking is your guide to clear and powerful communication.In this book, you’ll discover simple, practical tips to:Start your speech in a way that grabs attention.Use your body and voice to connect with your ... Přečtěte si více

245,01 Kč nebo zdarma s Kobo Plus

Do you dream of speaking with confidence and inspiring your audience? Whether you're a student, a professional, or an entrepreneur, Speak to Inspire: 20 Secrets of Unforgettable Public Speaking is your guide to clear and powerful communication.In this book, you’ll discover simple, practical tips to:Start your speech in a way that grabs attention.Use your body and voice to connect with your
... Přečtěte si více
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

podle Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Přečtěte si více

388,29 Kč

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Přečtěte si více
User Generated Content (UGC) Email Course

podle Emily Wild, Richard Turner ...

This done-for-you email course gives you a simple system to help them understand and use User-Generated Content (UGC) in smart ways. By offering this course, you help yourself to grow their confidence, upsell your services, and build stronger connections that lead to long-term results ... Přečtěte si více

40,63 Kč

This done-for-you email course gives you a simple system to help them understand and use User-Generated Content (UGC) in smart ways. By offering this course, you help yourself to grow their confidence, upsell your services, and build stronger connections that lead to long-term results
... Přečtěte si více
Oratoria Experiencial. Conecta con tu público y sus emociones. 2ª Edición

podle Nuria Neira ...

La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto de los grandes oradores es ser capaces de mover las emociones de su audiencia y no solo brindar información._x000D_ _x000D_Esta edición actualizada del método “Oratoria Experiencial” ofrece herramientas ... Přečtěte si více

250,54 Kč nebo zdarma s Kobo Plus

La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto de los grandes oradores es ser capaces de mover las emociones de su audiencia y no solo brindar información._x000D_ _x000D_Esta edición actualizada del método “Oratoria Experiencial” ofrece herramientas
... Přečtěte si více
La comunicación de los territorios, los destinos y sus marcas. Guía práctica de aplicación desde las relaciones públicas

podle Assumpció Huertas Roig ...

Série Kniha 1 - DirCom
Los comunicadores de los destinos turísticos y de los territorios en general se enfrentan cada día al emocionante reto de comunicar sus identidades y sus marcas para conseguir la creación de una buena imagen del lugar, atraer turistas, públicos diversos, y generar así un desarrollo justo, equitativo y global para el territorio. Pero ¿cómo se comunica una ciudad, un destino de costa o una marca ... Přečtěte si více

168,69 Kč nebo zdarma s Kobo Plus

Los comunicadores de los destinos turísticos y de los territorios en general se enfrentan cada día al emocionante reto de comunicar sus identidades y sus marcas para conseguir la creación de una buena imagen del lugar, atraer turistas, públicos diversos, y generar así un desarrollo justo, equitativo y global para el territorio. Pero ¿cómo se comunica una ciudad, un destino de costa o una marca
... Přečtěte si více
Removing the Spin. Una nueva teoría histórica de las Relaciones Públicas

podle Margot Opdycke Lamme, Karen Miller Russell ...

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han ... Přečtěte si více

152,69 Kč nebo zdarma s Kobo Plus

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han
... Přečtěte si více
Digital Nomad Secrets

podle Mirza Daniyal ...

Digital Nomad Secrets - A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World is the guide you need if you want to stop playing by the rules and wasting your life away!This guide is going to give you everything you need to know to drive to the top and higher if you like. It's all here for the taking when you are ready but your focus needs to be just ... Přečtěte si více

161,30 Kč nebo zdarma s Kobo Plus

Digital Nomad Secrets - A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World is the guide you need if you want to stop playing by the rules and wasting your life away!This guide is going to give you everything you need to know to drive to the top and higher if you like. It's all here for the taking when you are ready but your focus needs to be just
... Přečtěte si více
The High Cost of Low Morale...and what to do about it

podle Carol Hacker ...

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high turnover, can be a tremendous drain on a company's finances. Managers often view morale as mysterious and ... Přečtěte si více

1 699,73 Kč

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high turnover, can be a tremendous drain on a company's finances. Managers often view morale as mysterious and
... Přečtěte si více

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Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Doporučeno pro vás

Vztahy s veřejností elektronické knihy

This is Marketing

Japanese Management Techniques and British Workers

Kommunikationsstrategi for fattigrøve

TV News Live Shots

A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers

Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.

Bone of Loyalty

Dark Social

A Stakeholder Approach to Corporate Social Responsibility

The KD Public Relations Brand Guide; Knowing and Understanding the Basics to Building a Brand

EVENTS²

Propaganda and Nation Building

The New Brand Spirit

Strategic Participatory Communication and Development

The Power of Content Creating

Public Finance

Speak to Inspire: 20 Secrets of Unforgettable Public Speaking

Faster, Higher, Farther

User Generated Content (UGC) Email Course

Oratoria Experiencial. Conecta con tu público y sus emociones. 2ª Edición

La comunicación de los territorios, los destinos y sus marcas. Guía práctica de aplicación desde las relaciones públicas

Removing the Spin. Una nueva teoría histórica de las Relaciones Públicas

Digital Nomad Secrets

The High Cost of Low Morale...and what to do about it