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položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

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Doporučeno pro vás

This is Marketing

You Can’t Be Seen Until You Learn To See

podle Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

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#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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International Fashion Marketing

Strategic Management and Promotion for Global Fashion Brands

podle Kamilla Jones ...

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... Přečtěte si více

1 008,09 Kč

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that
... Přečtěte si více
The Illustrated Guide to the Mass Communication Research Project

podle Patricia Swann ...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... Přečtěte si více

1 484,19 Kč

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows
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Public Relations Made Easy: 150+ Prompts for Quick Wins

podle Molly Hua ...

Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from ... Přečtěte si více

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Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from
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Freedom of Speech

Rights and Responsibilities

podle Tomas Kačerauskas, Algis Mickunas ...

The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships, ... Přečtěte si více

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The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships,
... Přečtěte si více
Reputation Matters

How to Protect Your Professional Reputation

podle Jonathan Coad ...

The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business ... Přečtěte si více

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The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business
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From P.O.W. to C.E.O.

podle Loet Velmans ...

From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, ... Přečtěte si více

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From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill,
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Fill The Dam Thing Up! Building Connections

Communicating Throughout the Lifecycle of Infrastructure Projects

podle Mary Ellen Miller ...

You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey ... Přečtěte si více

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You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey
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Public Interest Communications

Foundation, Influence, and Importance

Upravil: Brigitta R. Brunner, Kelly Chernin ...

This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., ... Přečtěte si více

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This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S.,
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Brand Vandals

Reputation Wreckers and How to Build Better Defences

podle Steve Earl, Stephen Waddington ...

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand ... Přečtěte si více

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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand
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L'attacco dello stratega. Le regole del gioco del potere. Parte II

podle Michele Putrino ...

Secondo volume della collana "Le regole del gioco del potere".Venti regole per imparare ad attaccare perché nella vita "se vuoi qualcosa, devi prendertela". ... Přečtěte si více

109,15 Kč nebo zdarma s Kobo Plus

Secondo volume della collana "Le regole del gioco del potere".Venti regole per imparare ad attaccare perché nella vita "se vuoi qualcosa, devi prendertela".
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MetricsMan

It Doesn’t Count Unless You Can Count It

podle Don Bartholomew ...

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this ... Přečtěte si více

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MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this
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Strategische Wahrheiten

Desinformation und Postfakten in der strategischen Kommunikation

Upravil: Olaf Hoffjann, Lucas Seeber, Ina von der Wense ...

Série série Social Science and Law (German Language)
Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische Kommunikationsbemühungen zurückgehen, auf Unwahrhaftigkeit beruhen und damit zumindest zeitweise zu strategischen Wahrheiten werden, zeigen eindrucksvoll zwischenzeitlich geglaubte Wahrheiten, die sich ... Přečtěte si více

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Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische Kommunikationsbemühungen zurückgehen, auf Unwahrhaftigkeit beruhen und damit zumindest zeitweise zu strategischen Wahrheiten werden, zeigen eindrucksvoll zwischenzeitlich geglaubte Wahrheiten, die sich
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Esfera pública africana

Medios para las democracias

podle Antoni Castel, José Carlos Sendín Gutiérrez ...

Muchas veces menospreciada u olvidada en las agendas políticas y académicas, la dimensión comunicativa constituye, sin embargo, una perspectiva privilegiada para aproximarse a conocer cómo evolucionan, luchan y construyen el espacio público las personas y las sociedades al Sur del Sáhara. Esta obra, además de los capítulos de José Carlos Sendín (que presenta el panorama general de los medios en ... Přečtěte si více

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Muchas veces menospreciada u olvidada en las agendas políticas y académicas, la dimensión comunicativa constituye, sin embargo, una perspectiva privilegiada para aproximarse a conocer cómo evolucionan, luchan y construyen el espacio público las personas y las sociedades al Sur del Sáhara. Esta obra, además de los capítulos de José Carlos Sendín (que presenta el panorama general de los medios en
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The PR Campaigns Worktext

podle Maria Elles Scott ...

Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn?By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scottwalks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in ... Přečtěte si více

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Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn?By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scottwalks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in
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2018 Best Resources for Tradeshow & Promotional Events

podle Antonio Smith ...

This reference is loaded with necessary resources useful to small business entrepreneurs, sales and marketing managers of corporation, affiliate or franchise owner/operators, and the well-informed consumer. Get expert advice on branding and designs and all aspects of product selling and promotion at major expositions, tradeshows or promotional events.Inside you will find professional trade ... Přečtěte si více

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This reference is loaded with necessary resources useful to small business entrepreneurs, sales and marketing managers of corporation, affiliate or franchise owner/operators, and the well-informed consumer. Get expert advice on branding and designs and all aspects of product selling and promotion at major expositions, tradeshows or promotional events.Inside you will find professional trade
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Cómo atraer, seducir, cautivar e influir en los demás

podle Sara Burillo ...

CÓMO ATRAER, SEDUCIR, CAUTIVAR E INFLUIR EN LOS DEMÁSEsta es una guía fácil de leer y amena para descubrir cómo utilizar virtudes que ya tenemos nosotros mismos, pero que no solemos usar a pesar de tenerlas a nuestra disposición.No habla sólo de los pasos a seguir sino de cómo darlos.Esta serie de libros ayuda de forma clara y eficaz a poner por obra desde el primer día lo que en ellos se aprende, ... Přečtěte si více

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CÓMO ATRAER, SEDUCIR, CAUTIVAR E INFLUIR EN LOS DEMÁSEsta es una guía fácil de leer y amena para descubrir cómo utilizar virtudes que ya tenemos nosotros mismos, pero que no solemos usar a pesar de tenerlas a nuestra disposición.No habla sólo de los pasos a seguir sino de cómo darlos.Esta serie de libros ayuda de forma clara y eficaz a poner por obra desde el primer día lo que en ellos se aprende,
... Přečtěte si více
The Guide to Financial Public Relations

How to Stand Out in the Midst of Competitive Clutter

podle Larry Chambers ...

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to ... Přečtěte si více

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Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to
... Přečtěte si více
Global Public Relations

Spanning Borders, Spanning Cultures

podle Alan R. Freitag, Ashli Quesinberry Stokes ...

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers:foundational theories, and factors that ... Přečtěte si více

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This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers:foundational theories, and factors that
... Přečtěte si více
Preaching to a Multiethnic Congregation

Positive Marginality as a Homiletical Paradigm

podle Woosung Calvin Choi ...

Série Kniha 349 - American University Studies
The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult to insist on strict homogeneity. This shift in congregational composition has raised homiletical challenges for preachers who need to learn to effectively minister the Word in culturally diverse ... Přečtěte si více

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The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult to insist on strict homogeneity. This shift in congregational composition has raised homiletical challenges for preachers who need to learn to effectively minister the Word in culturally diverse
... Přečtěte si více
Pressestelle auf Knopfdruck

podle Alex Dorn ...

Professionelle Pressearbeit – einfach, schnell, strukturiert.Dieses E-Book liefert alles, was Sie für erfolgreiche Öffentlichkeitsarbeit brauchen: 50 sofort einsetzbare Pressemeldungs-Vorlagen, eine getestete Betreffzeilen-Bank, Bild- und Versand-Checklisten sowie Reporting-Tools für Erfolgskontrolle.Ideal für Gemeinden, Unternehmen, Vereine und NGOs, die ohne externe Agentur arbeiten, aber auf ... Přečtěte si více

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Professionelle Pressearbeit – einfach, schnell, strukturiert.Dieses E-Book liefert alles, was Sie für erfolgreiche Öffentlichkeitsarbeit brauchen: 50 sofort einsetzbare Pressemeldungs-Vorlagen, eine getestete Betreffzeilen-Bank, Bild- und Versand-Checklisten sowie Reporting-Tools für Erfolgskontrolle.Ideal für Gemeinden, Unternehmen, Vereine und NGOs, die ohne externe Agentur arbeiten, aber auf
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SOLUTIONS FOR AMERICA

Handbook Part I Social Security

podle Michael Mittag ...

This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing. ... Přečtěte si více

104,12 Kč

This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing.
... Přečtěte si více
Applied Public Relations

Cases in Stakeholder Management

podle Kathy Brittain Richardson, Marcie Hinton ...

Série série Routledge Communication Series
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain ... Přečtěte si více

2 268,44 Kč

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain
... Přečtěte si více
Corporate Communications

Convention, Complexity and Critique

podle George Cheney, Mette Morsing, Lars Thøger Christensen ...

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.The authors pose important questions such as:- Where does the central idea of corporate ... Přečtěte si více

2 186,49 Kč

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.The authors pose important questions such as:- Where does the central idea of corporate
... Přečtěte si více

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Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Doporučeno pro vás

Vztahy s veřejností elektronické knihy

This is Marketing

International Fashion Marketing

The Illustrated Guide to the Mass Communication Research Project

Public Relations Made Easy: 150+ Prompts for Quick Wins

Freedom of Speech

Reputation Matters

From P.O.W. to C.E.O.

Fill The Dam Thing Up! Building Connections

Public Interest Communications

Brand Vandals

L'attacco dello stratega. Le regole del gioco del potere. Parte II

MetricsMan

Strategische Wahrheiten

Esfera pública africana

The PR Campaigns Worktext

2018 Best Resources for Tradeshow & Promotional Events

Cómo atraer, seducir, cautivar e influir en los demás

The Guide to Financial Public Relations

Global Public Relations

Preaching to a Multiethnic Congregation

Pressestelle auf Knopfdruck

SOLUTIONS FOR AMERICA

Applied Public Relations

Corporate Communications