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Vztahy s veřejností elektronické knihy

Pokud se vám líbí e-knihy v oblasti Vztahy s veřejností, pak budete milovat tyto top výběry.
Zobrazuje se 1–24 z 1680
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  • Myths of PR

    All Publicity is Good Publicity and Other Popular Misconceptions

    podle Rich Leigh ...
    Série Kniha 6 - Business Myths
    Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable ... Přečtěte si více

    403,19 Kč

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    podle Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

    344,29 Kč

  • The Age of Outrage

    How to Lead in a Polarized World

    podle Karthik Ramanna ...
    A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Přečtěte si více

    480,59 Kč nebo zdarma s Kobo Plus

  • SUSTAINING High Performance

    The Strategic Transformation to A Customer-Focused Learning Organization

    podle Stephen Haines ...
    In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams, and empowerment. Too often, these initiatives, when implemented individually, fail or provide only short-term results. American industry is now realizing that no ... Přečtěte si více

    4 089,01 Kč

  • Human Resource Management and Occupational Health and Safety

    podle Carol Boyd ...
    Série série Routledge Advances in Management and Business Studies
    Occupational Health and Safety (OHS) is a complex area which interacts widely with a broader spectrum of business interests and concerns. To date OHS has been confined to the periphery of Human Resource Management (HRM), where its role, influence and importance have been overlooked. This text sets out to reposition OHS in HRM and business agendas. This book unravels the complex range of factors ... Přečtěte si více

    1 344,14 Kč

  • CHIEFS

    podle Neil Flett ...
    CHIEFS is a communication handbook for those in the c-suite, who's very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.Author Neil Flett has drawn on 45 years in journalism, public relations then management training to provide the critical communication tips they don't teach in workshops: How ... Přečtěte si více

    376,69 Kč nebo zdarma s Kobo Plus

  • Trash Proof News Releases

    podle Paul Krupin ...
    Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you've arrayed and meet their needs in today's fast paced environment and ever changing technologies. ... Přečtěte si více

    104,12 Kč

  • The Public Relations Handbook

    Upravil: Alison Theaker ...
    Série série Media Practice
    The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; ... Přečtěte si více

    1 148,08 Kč

  • As relações públicas e a educação corporativa

    podle Roseane Andrelo ...
    Esta obra trata da educação e, em especial, da educação corporativa e seus desdobramentos na cultura organizacional e nas próprias correntes de educação aplicadas ao meio corporativo. ... Přečtěte si více

    Zdarma

  • Inbound PR - Dịch chuyển hoạt động PR theo mô hình Inbound

    Bộ Inbound

    podle Iliyana Stareva ...
    Série série Bộ Inbound
    Inbound PR là cuốn sách sẽ thay đổi hoàn toàn công việc kinh doanh của bạn. Ngày nay, nhận thức và hành vi của khách hàng đã thay đổi hoàn toàn. Những chiến lược PR truyền thống đang dần trở nên kém hiệu quả.Khách hàng không muốn trở thành đối tượng "bị" tiếp thị. Thay vào đó, họ muốn đưa ra lựa chọn của riêng mình, dựa trên những kết quả tìm kiếm thông tin và trải nghiệm trên môi trường trực ... Přečtěte si více

    95,77 Kč

  • International Fashion Marketing

    Strategic Management and Promotion for Global Fashion Brands

    podle Kamilla Jones ...
    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... Přečtěte si více

    1 008,09 Kč

  • Political Management

    The Dance of Government and Politics

    podle Jennifer Lees-Marshment ...
    Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political ... Přečtěte si více

    1 204,10 Kč

  • Cases in Public Relations Strategy

    Upravil: Burton St. John, Diana Knott Martinelli, Robert S. Pritchard, Cylor Alexander Spaulding ...
    Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations ... Přečtěte si více

    2 145,49 Kč

  • Foreign Direct Investment and Strategic Alliances in Europe

    podle Hong Liu ...
    Advance your business interests in the ever-changing European market!Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of ... Přečtěte si více

    1 036,05 Kč

  • Fitness For Work

    The Role Of Physical Demands Analysis And Physical Capacity Assessment

    podle T. M. Fraser ...
    Offers an occupational ergonomic analysis of medical selection procedures for disabled and able-bodied labour-market entrants. The book re-examines the concept of fitness for work and emphasizes humanitarian and legislative factors. ... Přečtěte si více

    2 772,60 Kč

  • Uber Blessings

    podle Dove Rick ...
    At 65 I found myself healthy cancer-free and jobless. After completing a self-reliance program offered by my church I began driving Uber and applying the principles I used in training and teaching team leadership and development and customer service. The book is divided into four categories of blessings I receive driving Uber fun service connecting and lifting and being lifted by others. If you ... Přečtěte si více

    104,12 Kč

  • Analysts on Analyst Relations

    The SageCircle Guide

    podle Robin Schaffer, Sven Litke ...
    This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst. Analysts on Analyst Relations' breaks barriers, and for AR professionals the barriers between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts' perspective. For AR pros, the analyst is your "customer". And they are one tough ... Přečtěte si více

    83,25 Kč nebo zdarma s Kobo Plus

  • The biggest communication mistakes

    Mistakes that we make in communications

    podle Michaela Demirevska-Belouhova ...
    Communications are complicated and interesting issue.The communication depends on our perceptions, way of thinking, etc.Therefore, sometimes we can make mistakes that we do not recognise them as mistakes but they harm our communication with other people/institutions.In the book you will see part of the most common daily communication mistakes that we are doing them and how to avoid those mistakes. ... Přečtěte si více

    145,85 Kč nebo zdarma s Kobo Plus

  • Newsworthy

    Media Relations Without the Spin

    podle donalee Moulton, Clare O'Connor ...
    This Just In: You Don’t Need Spin to Make HeadlinesIn an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional—it's essential.Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It’s about pitching stories that stick and turning every interview into an ... Přečtěte si více

    270,29 Kč

  • The PR Agency Handbook

    podle Regina Luttrell, Luke W. Capizzo, Adrienne A. Wallace ...
    An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.The ... Přečtěte si více

    732,59 Kč

  • Міфи про PR

    Поганого паблісіті не буває та інші поширені хибні уявлення

    podle Річ Лі ...
    «Міфи про PR» Річа Лі — це цілком новий погляд на сферу зв’язків з громадськістю та медіаіндустрією. Як не втрапити у пастки PR контенту, не потонути у засиллі інформації, а використати її на свою користь, як врешті здобути у цьому руслі власний комерційний успіх? Річ Лі вичерпно, неймовірно доступно і цікаво відповідає на кожне з цих питань. Зокрема, що найголовніше,— розвінчує міфи про PR, що ... Přečtěte si více

    267,16 Kč nebo zdarma s Kobo Plus

  • The Social Licence to Operate

    Your Management Framework for Complex Times

    podle Leeora Black ...
    Série série DoShorts
    The "social licence to operate" began as a metaphor to bring attention to the need for companies to earn acceptance from their host communities. Today, it is a necessary management framework for complex times.A social licence strategy is essentially a stakeholder engagement strategy for navigating complex socio-political environments. This book provides the framework, tools and case studies a ... Přečtěte si více

    1 064,06 Kč

  • Effective Speaking

    Communicating in Speech

    podle Christopher Turk ...
    Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective. ... Přečtěte si více

    1 176,09 Kč

  • Clés pour la Communication en Afrique de l'Ouest

    podle Séverine LAURENT ...
    En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de :Mieux comprendre les contours des théâtres mentaux des individus ;Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et des ... Přečtěte si více

    340,33 Kč