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Vztahy s veřejností elektronické knihy

Pokud se vám líbí e-knihy v oblasti Vztahy s veřejností, pak budete milovat tyto top výběry.
Zobrazuje se 1–24 z 1680
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    podle Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

    344,29 Kč

  • Myths of PR

    All Publicity is Good Publicity and Other Popular Misconceptions

    podle Rich Leigh ...
    Série Kniha 6 - Business Myths
    Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable ... Přečtěte si více

    403,19 Kč

  • Productive Reflection at Work

    Learning for Changing Organizations

    Upravil: David Boud, Peter Cressey, Peter Docherty ...
    This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and Australia.It traces reflection at work from an emphasis on training, through a focus on how ... Přečtěte si více

    1 624,23 Kč

  • Promoting Your School

    Going Beyond PR

    Upravil: Carolyn Warner ...
    "Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples."—Anne Roede Giddings, Assistant SuperintendentAnsona Public Schools, CT"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner′s handbook that any educator can learn from ... Přečtěte si více

    847,29 Kč

  • The Employment Relationship

    A Psychological Perspective

    podle Peter Herriot ...
    The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists. Exploring some of the metaphors commonly used to describe the employment relationship, Peter Herriot argues that it is often their dark rather than their bright side which best expresses how employees really feel. Human resources ... Přečtěte si více

    727,95 Kč

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Upravil: Amber Hutchins, Natalie Tindall ...
    Série série Routledge New Directions in PR & Communication Research
    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.The established ... Přečtěte si více

    1 428,17 Kč

  • Street Team Smarts

    An Author's Guide to Building and Running a Successful Street Team

    podle Sara Humphreys ...
    Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Přečtěte si více

    20,66 Kč nebo zdarma s Kobo Plus

  • Desafios contemporâneos e inovações na gestão pública

    podle Thomaz Barbosa, Tamara Crantschaninov ...
    Série série Série Universitária
    A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.Desafios contemporâneos e inovações na gestão pública oferece um panorama abrangente das questões que desafiam a ... Přečtěte si více

    121,30 Kč

  • Managing Public Relations and Brand Image through Social Media

    Upravil: Anurag Singh, Punita Duhan ...
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social ... Přečtěte si více

    3 474,09 Kč

  • Media Tactics in the Long Twentieth Century

    Upravil: Marie Cronqvist, Fredrik Mohammadi Norén, Emil Stjernholm ...
    Série série Routledge Studies in Media, Communication, and Politics
    Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly ... Přečtěte si více

    Zdarma

  • Public Communication Campaigns

    Upravil: Ronald E. Rice, Charles K. Atkin ...
    In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ... Přečtěte si více

    2 487,09 Kč

  • Sales and Selling: The Essential Guide

    podle Moi Ali ...
    Série série Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write ... Přečtěte si více

    111,76 Kč

  • The Communicating Principal

    Practical Strategies for School Leaders

    podle Trinette Marquis, Natalie A. Nash ...
    The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.The ... Přečtěte si více

    768,29 Kč

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    podle Sarah Marschlich ...
    Série série Literature, Cultural and Media Studies (R0)
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Přečtěte si více

    Zdarma

  • Leading the Customer Experience

    Inspirational Service Leadership

    podle Sarah Cook ...
    Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience ... Přečtěte si více

    1 176,09 Kč

  • Reputation Management

    The Future of Corporate Communications and Public Relations

    podle Tony Langham, PRCA ...
    Série série PRCA Practice Guides
    A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals ... Přečtěte si více

    513,19 Kč

  • Multicultural Behavior and Global Business Environments

    podle Kamal Dean Parhizgar ...
    Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights ... Přečtěte si více

    1 232,11 Kč

  • Manager's Guide to Excellence in Public Relations and Communication Management

    podle David M. Dozier, Larissa A. Grunig, James E. Grunig ...
    Série série Routledge Communication Series
    This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them ... Přečtěte si více

    1 540,21 Kč

  • The Great PR Heist: How Public Perception Stole the Truth About Public Relations

    podle Adrienne Alexander ...
    Spin. Scandal. Strategy. What really drives reputation?Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?In The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relations—and why it's time to take it back. From celebrity ... Přečtěte si více

    208,65 Kč

  • Strategic Reputation Management

    Towards A Company of Good

    podle Pekka Aula, Saku Mantere ...
    Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or ... Přečtěte si více

    1 344,14 Kč

  • Dark Social

    Understanding the Darker Side of Work, Personality and Social Media

    podle Ian MacRae ...
    Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is ... Přečtěte si více

    591,59 Kč

  • Digitaler Strukturwandel der Öffentlichkeit

    Historische Verortung, Modelle und Konsequenzen

    Upravil: Mark Eisenegger, Marlis Prinzing, Patrik Ettinger, Roger Blum ...
    Série série Social Science and Law (German Language)
    Öffentlichkeit und öffentliche Kommunikation bleiben auch in der digitalen Ära konstitutiv für die moderne, demokratische Gesellschaft. Allerdings ist die Öffentlichkeit einem fundamentalen Wandel ausgesetzt. Dieser Band beschäftigt sich aus einer sozial-, medien- und kommunikationswissenschaftlichen Sicht mit dem digitalen Strukturwandel der Öffentlichkeit. Er stellt die Frage nach der ... Přečtěte si více

    1 635,69 Kč

  • Erfolgsfaktoren des Customer Engagements von KMU auf Social Media

    B2C Unternehmenskommunikation am Beispiel des Sozialen Netzwerks Facebook

    podle Malte Wattenberg ...
    Série Kniha 4 - Sprache und Digitalkultur / Language and Digital Culture
    Wie können kleine und mittelständische Unternehmen Social Media erfolgreich einsetzen? Mehr als die Hälfte der Weltbevölkerung ist auf Social Media aktiv – ein beachtliches Potenzial für Unternehmen, mit Kunden in den Dialog zu treten und die eigene Sichtbarkeit zu steigern. Gerade KMU stellen sich jedoch die Frage: Welche Inhalte bewegen Nutzer wirklich dazu, Beiträge zu liken, zu kommentieren ... Přečtěte si více

    2 121,09 Kč

  • Crisis Communications Management

    podle Adrian Wheeler, PRCA ...
    Série série PRCA Practice Guides
    Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder ... Přečtěte si více

    342,09 Kč