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Plánování a předpovídání elektronické knihy

Pokud se vám líbí e-knihy v oblasti Plánování a předpovídání, pak budete milovat tyto top výběry.
Zobrazuje se 1–24 z 14074
Přeskočit filtry boční lišty

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    podle Jean-Noël Kapferer, Vincent Bastien ...
    International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand ... Přečtěte si více

    932,49 Kč

  • Essentialism

    The Disciplined Pursuit of Less - The Two-Million-Copy Bestseller

    podle Greg McKeown ...
    Have you ever found yourself struggling with information overload?Have you ever felt both overworked and underutilised?Do you ever feel busy but not productive?If you answered yes to any of these, the way out is to become an Essentialist.In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to ... Přečtěte si více

    344,29 Kč

  • Thinking in Bets

    Making Smarter Decisions When You Don't Have All the Facts

    podle Annie Duke ...
    NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Přečtěte si více

    188,59 Kč

  • Who Does What By How Much

    podle Jeff Gothelf, Joshua Seiden ...
    Who Does What by How Much?The authors of Lean UX and Sense and Respond return with this deeply practical guide to Objectives and Key Results.OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.Every team and ... Přečtěte si více

    208,44 Kč

  • The Squiggly Career

    The No.1 Sunday Times Business Bestseller - Ditch the Ladder, Discover Opportunity, Design Your Career

    podle Helen Tupper, Sarah Ellis ...
    THE NO.1 SUNDAY TIMES BUSINESS BESTSELLER'The Squiggly Career is about navigating work in a way that suits you, it's a timely and brilliant handbook for now' Stylist'A brilliant guide. Read it and get the tools you need to thrive in your career now and in the future' Marie Forleo, author of Everything is Figureoutable'Logical, practical and based on tried and tested models' Financial Times's Book ... Přečtěte si více

    344,29 Kč

  • Michael O'Leary

    Turbulent Times for the Man Who Made Ryanair

    podle Matt Cooper ...
    Financial Times Business Book of the MonthSeptember 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic.A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the ... Přečtěte si více

    237,89 Kč

  • Leading the Customer Experience

    How to Chart a Course and Deliver Outstanding Results

    podle Brad Cleveland ...
    DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.The mandate to ... Přečtěte si více

    882,09 Kč

  • Leaders Eat Last

    The leadership book that every good manager needs, from the multi-million copy bestselling author of Start With Why

    podle Simon Sinek ...
    Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps ... Přečtěte si více

    261,69 Kč

  • The Art of Thinking Clearly

    The Secrets of Perfect Decision-Making

    podle Rolf Dobelli ...
    Překlad: Caroline Waight ...
    OVER 3 MILLION COPIES SOLDMaking better choices will transform your life at work, at home, foreverIf you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices.From why you should not accept a free drink to why you should keep a diary, from dealing with a personal problem to negotiating at work, ... Přečtěte si více

    248,19 Kč

  • Business for Punks

    Break All the Rules – the BrewDog Way

    podle James Watt ...
    START A REVOLUTION NOT A BUSINESSDon't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From ... Přečtěte si více

    237,89 Kč

  • IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

    podle Bruce Sinclair ...
    Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s ... Přečtěte si více

    555,89 Kč

  • Getting More

    How You Can Negotiate to Succeed in Work and Life

    podle Stuart Diamond ...
    LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.Wharton Business School Professor Stuart Diamond runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his ... Přečtěte si více

    237,89 Kč

  • Content Marketing Strategy

    Harness the Power of Your Brand’s Voice

    podle Robert Rose ...
    WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Přečtěte si více

    680,39 Kč

  • Incorruptible

    Why Good Companies Go Bad and How Great Companies Stay Great - From the Bestselling Author of The Lean Startup

    podle Eric Ries ...
    ***THE INSTANT NEW YORK TIMES BESTSELLER***From Eric Ries, creator of The Lean Startup, comes a bold and urgently needed rethink of how organizations are built—and why success itself so often turns companies against the people and principles that made them worth building in the first place."MAGNIFICENT." - Rory Sutherland, vice chairman of Ogivly and author of Alchemy"INDISPENSIBLE... ... Přečtěte si více

    413,19 Kč

  • Zero to One

    Notes on Start Ups, or How to Build the Future

    podle Blake Masters, Peter Thiel ...
    WHAT VALUABLE COMPANY IS NOBODY BUILDING?The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation ... Přečtěte si více

    298,39 Kč

  • No Bullsh*t Strategy

    A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works

    podle Alex M H Smith ...
    Most strategy is, let’s face it, bullsh*t.A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive.What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure ... Přečtěte si více

    181,39 Kč

  • Slow Productivity

    The Lost Art of Accomplishment Without Burnout

    podle Cal Newport ...
    THE SUNDAY TIMES BESTSELLER and Best Book of 2024 for the Economist, Independent, and NPR'Brilliant and timely' - Oliver Burkeman, author of Four Thousand WeeksFrom the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace.Hustle culture. B... ... Přečtěte si více

    390,29 Kč

  • Revenue Management

    Hard-Core Tactics for Market Domination

    podle Robert G. Cross ...
    From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the ... Přečtěte si více

    265,59 Kč

  • This Is Service Design Doing

    podle Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Přečtěte si více

    645,89 Kč

  • Working Backwards

    Insights, Stories, and Secrets from Inside Amazon

    podle Colin Bryar, Bill Carr ...
    ‘Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical CandorWorking Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.Colin Bryar and Bill Carr joined Amazon in the late 90s, working closely with Jeff Bezos. Their time at the company covered a period of unmatched ... Přečtěte si více

    268,49 Kč

  • Converted

    The Data-Driven Way to Win Customers' Hearts

    podle Neil Hoyne ...
    When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace ... Přečtěte si více

    195,59 Kč

  • Million Dollar Weekend

    The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

    podle Noah Kagan ...
    A step-by-step guide to building a million-dollar company and having fun along the way by New York Times bestselling author and business podcaster Noah Kagan. He would know. He's done it seven times over.AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial TimesIt's time to leapfrog the only hurdle bet... ... Přečtěte si více

    390,29 Kč

  • Hooked

    How to Build Habit-Forming Products

    podle Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Přečtěte si více

    298,39 Kč

  • The Madness of Markets

    Why Smart Investors Make Crazy Decisions – And How to Exploit Them

    podle Alex Edmans ...
    "INCREDIBLY USEFUL AND ENTERTAINING" - Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy"PUNCHY, WITTY, AND PROVOCATIVE" - Gillian Tett, Financial Times columnist and author of Anthro-Vision"FASCINATING AND INDISPENSIBLE" - Annie Duke, Decision strategist and author of Thinking in Bets and Quit------------------------------------------------------... ... Přečtěte si více

    505,09 Kč