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položkypoložka

Zahrnuje elektronické knihy

Zahrnuje audioknihy

Zahrnuje 30 hodin poslechu

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Zahrnuje elektronické knihy

Zahrnuje audioknihy

Zahrnuje 30 hodin poslechu

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

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Doporučeno pro vás

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

podle Jean-Noël Kapferer, Vincent Bastien ...

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand ... Přečtěte si více

932,49 Kč

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand
... Přečtěte si více
Redefining Retail

10 Guiding Principles for a Post-Digital World

podle Philip Kotler, Giuseppe Stigliano ...

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for ... Přečtěte si více

374,89 Kč

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for
... Přečtěte si více
The Making of Tesco

A Story of British Shopping

podle Sarah Ryle ...

From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Told by those who themselves feature in it – Tesco’s own employees – it relates a fascinating social history as well as an epic business venture.Drawn from hundreds of hours of interviews with Tesco staff, ... Přečtěte si více

97,75 Kč

From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Told by those who themselves feature in it – Tesco’s own employees – it relates a fascinating social history as well as an epic business venture.Drawn from hundreds of hours of interviews with Tesco staff,
... Přečtěte si více
Essential Retail KPIs

239 Full KPI Definitions Included

podle Bernie Smith ...

Série Kniha 6 - Essential KPIs Series
If you are looking for a clearly defined and explained set of retail KPIs, this is the guide for you. Each KPI entry includes a full description, worked example, formula and typical data sources.Many of the definitions for more complex KPIs also include advice for dealing with common problems and mistakes. The KPIs included are part of the ROKS Express™ KPI selection approach, so are designed to ... Přečtěte si více

223,79 Kč

If you are looking for a clearly defined and explained set of retail KPIs, this is the guide for you. Each KPI entry includes a full description, worked example, formula and typical data sources.Many of the definitions for more complex KPIs also include advice for dealing with common problems and mistakes. The KPIs included are part of the ROKS Express™ KPI selection approach, so are designed to
... Přečtěte si více
Assortment and Merchandising Strategy

Building a Retail Plan to Improve Shopper Experience

podle Constant Berkhout ...

Série série Business and Management (R0)
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has ... Přečtěte si více

1 203,09 Kč

Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has
... Přečtěte si více
New Consumer Culture in China

The Flower Market and New Everyday Consumption

podle Xi Liu ...

Série série Routledge Studies in Marketing
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.The book, through the case study on the adoption of cut flowers and upscaling non-floral ... Přečtěte si více

1 232,11 Kč

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.The book, through the case study on the adoption of cut flowers and upscaling non-floral
... Přečtěte si více
Winning At Retail

Developing a Sustained Model for Retail Success

podle Willard N. Ander, Neil Z. Stern ...

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want ... Přečtěte si více

280,79 Kč nebo zdarma s Kobo Plus

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want
... Přečtěte si více
Fast Fashion Systems

Theories and Applications

Upravil: Tsan-Ming Choi ...

Série série Communications in Cybernetics, Systems Science and Engineering
Fast fashion is an industrial trend that refers to the concept of shortening lead time (production, distribution) and offering new products to the market as fast as possible. Despite an abundance of research results, there is no comprehensive reference source that covers the state-of-the-art findings on both theoretical modeling and empirical research on fast fashion systems. This edited volume ... Přečtěte si více

2 380,47 Kč

Fast fashion is an industrial trend that refers to the concept of shortening lead time (production, distribution) and offering new products to the market as fast as possible. Despite an abundance of research results, there is no comprehensive reference source that covers the state-of-the-art findings on both theoretical modeling and empirical research on fast fashion systems. This edited volume
... Přečtěte si více
G.O.A.T. Wisdom

How to Build a Truly Great Business--From the Founders of Beekman 1802

podle Dr. Brent Ridge, Josh Kilmer-Purcell ...

"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." — Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to ResistTwelve timeless principles ... Přečtěte si více

450,59 Kč nebo zdarma s Kobo Plus

"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." — Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to ResistTwelve timeless principles
... Přečtěte si více
The Future of Retail and Service Design

Sustainable, Phygital, and Community

Upravil: Bethan Alexander, Katelijn Quartier, Mia Münster, Zakkiya Khan, Francesca Murialdo ...

Série série Routledge Research in the Retail Industry
This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields.Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming ... Přečtěte si více

1 288,13 Kč

This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields.Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming
... Přečtěte si více
What’s Mine Is Yours

How Collaborative Consumption is Changing the Way We Live

podle Rachel Botsman, Roo Rogers ...

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Přečtěte si více

314,49 Kč

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill
... Přečtěte si více
A Cultural History of Shopping in the Early Modern Age

Upravil: Tim Reinke-Williams ...

Série série The Cultural Histories Series
A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022.Across Europe, the Early Modern period was marked by political, religious and cultural upheaval, and saw the emergence of the first global economy, developments which profoundly impacted how people shopped and what they were able to buy. This volume engages with the key debates around continuity and change in ... Přečtěte si více

607,49 Kč

A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022.Across Europe, the Early Modern period was marked by political, religious and cultural upheaval, and saw the emergence of the first global economy, developments which profoundly impacted how people shopped and what they were able to buy. This volume engages with the key debates around continuity and change in
... Přečtěte si více
The Flea Market Blueprint

A Step-By-Step Guide to Starting & Growing Your Booth Business

podle Gallileo Moss ...

Leo Moss began his journey at Smiley’s Flea Market in Macon, Georgia, proving that big dreams can start with one table and a smile. Over 15 years later, he’s still in the market, still putting in the work, and still showing people what’s possible when you’re willing to do what others won’t. From weekend hustle to full-time income, Leo’s blueprint has helped dozens of sellers turn side gigs into ... Přečtěte si více

124,98 Kč nebo zdarma s Kobo Plus

Leo Moss began his journey at Smiley’s Flea Market in Macon, Georgia, proving that big dreams can start with one table and a smile. Over 15 years later, he’s still in the market, still putting in the work, and still showing people what’s possible when you’re willing to do what others won’t. From weekend hustle to full-time income, Leo’s blueprint has helped dozens of sellers turn side gigs into
... Přečtěte si více
Randhurst

Suburban Chicago's Grandest Shopping Center

podle Gregory T. Peerbolte ...

Série série Landmarks
At the time of its completion in 1962, Chicago's Randhurst Shopping Center was billed as the world's largest shopping center under one roof. Its brash and flamboyant architect, Victor Gruen, the man known as the 'Father of the Shopping Mall,' declared Randhurst different from any established building type in the world. Gruen turned commercial architecture into an art form, in turn making himself a ... Přečtěte si více

269,52 Kč nebo zdarma s Kobo Plus

At the time of its completion in 1962, Chicago's Randhurst Shopping Center was billed as the world's largest shopping center under one roof. Its brash and flamboyant architect, Victor Gruen, the man known as the 'Father of the Shopping Mall,' declared Randhurst different from any established building type in the world. Gruen turned commercial architecture into an art form, in turn making himself a
... Přečtěte si více
The Supermarket Merchandising Planogram System

Bundle #3, #2

podle Walter Da Cruz ...

Série Kniha 2 - Bundle
The average supermarket leaves 8–15% of potential basket value on the table every single week. Not because of pricing. Not because of location. But because of the shelves themselves.You walk past the failures every day: fast movers hidden on the bottom shelf, premium items buried in clutter, and empty facings during peak hours. These aren't just housekeeping issues; they are silent profit killers. ... Přečtěte si více

625,33 Kč

The average supermarket leaves 8–15% of potential basket value on the table every single week. Not because of pricing. Not because of location. But because of the shelves themselves.You walk past the failures every day: fast movers hidden on the bottom shelf, premium items buried in clutter, and empty facings during peak hours. These aren't just housekeeping issues; they are silent profit killers.
... Přečtěte si více
How Not to Start a T-Shirt Company

podle Justin Merm ...

"I really enjoyed reading your article. I found it extremely helpful. I thought that your side comments and personal rants made the article entertaining and informational at the same time. Which I dig. I appreciate you taking the time to express your experience and struggle while starting up your own business. If and when I make it, I hope to get in contact with you and possibly share my own ... Přečtěte si více

20,66 Kč nebo zdarma s Kobo Plus

"I really enjoyed reading your article. I found it extremely helpful. I thought that your side comments and personal rants made the article entertaining and informational at the same time. Which I dig. I appreciate you taking the time to express your experience and struggle while starting up your own business. If and when I make it, I hope to get in contact with you and possibly share my own
... Přečtěte si více
Retail Marketing

podle Frank Quix, van der Kind Rob ...

Série série Routledge-Noordhoff International Editions
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to ... Přečtěte si více

2 828,61 Kč

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to
... Přečtěte si více
Aubuchon Hardware

podle Bernard W. Aubuchon Jr. ...

Série série Images of America
William E. Aubuchon Sr. immigrated to the United States from Canada in 1900 at the age of 15, speaking no English and armed with only a fifth-grade education. Through hard work and perseverance, he established a hardware store in 1908 in Fitchburg, Massachusetts. One hundred years later, there are over 130 Aubuchon Hardware stores located throughout Connecticut, Maine, Massachusetts, New Hampshire ... Přečtěte si více

273,60 Kč nebo zdarma s Kobo Plus

William E. Aubuchon Sr. immigrated to the United States from Canada in 1900 at the age of 15, speaking no English and armed with only a fifth-grade education. Through hard work and perseverance, he established a hardware store in 1908 in Fitchburg, Massachusetts. One hundred years later, there are over 130 Aubuchon Hardware stores located throughout Connecticut, Maine, Massachusetts, New Hampshire
... Přečtěte si více
Grundlagen des E-Commerce

Strategien, Modelle, Instrumente

podle Frank Deges ...

Série série Computer Science and Engineering (German Language)
Dieses Lehrbuch vermittelt kompaktes Übersichtswissen über relevante Modelle, Konzepte, Bausteine und Prozesse des E-Commerce. Der Autor erläutert und bewertet valide Erkenntnisse aus der Theorie und Empirie basierend auf dem aktuellen Stand der Forschung, und erklärt die wirtschaftlichen Zusammenhänge und Gesetzmäßigkeiten des E-Commerce anschaulich mit Best Practices und fundierten Studien.Die ... Přečtěte si více

809,29 Kč

Dieses Lehrbuch vermittelt kompaktes Übersichtswissen über relevante Modelle, Konzepte, Bausteine und Prozesse des E-Commerce. Der Autor erläutert und bewertet valide Erkenntnisse aus der Theorie und Empirie basierend auf dem aktuellen Stand der Forschung, und erklärt die wirtschaftlichen Zusammenhänge und Gesetzmäßigkeiten des E-Commerce anschaulich mit Best Practices und fundierten Studien.Die
... Přečtěte si více
Uygulamalı E-Ticaret - Dropshipping Eğitimi

E Ticaret Eğitimi

podle Buğra Bacak ...

Uygulamalı Olarak E-Ticarete Başlayın ve Hemen Bir Pasif Gelir OluşturunBazı Yerler Alıntı Olarak Alınıp Düzenlenip En İyi Şekilde Size GösterilecekBU Kitabı Alanlara Bir Kitap İleride Hediye, Sosyal Medyada Keşfete Çıkma Kitabı Hediye ... Přečtěte si více

124,98 Kč

Uygulamalı Olarak E-Ticarete Başlayın ve Hemen Bir Pasif Gelir OluşturunBazı Yerler Alıntı Olarak Alınıp Düzenlenip En İyi Şekilde Size GösterilecekBU Kitabı Alanlara Bir Kitap İleride Hediye, Sosyal Medyada Keşfete Çıkma Kitabı Hediye
... Přečtěte si více
#onlinegirlboss

Alle ins & outs voor het hebben & runnen van een webshop

podle Amanda Smith ...

✨Zou jij heel graag een webshop willen starten maar geen idee hoe je begint, waar je begint en wat je wil gaan verkopen?✨ Heb jij een webshop en sta je te trappelen om hier fulltime van te kunnen leven?✨ Heb jij een webshop en zou je graag tips & tricks willen hoe je upscaled met je mooie shop?Dan is mijn E-book echt een musthave! Ik geef een kijkje in mijn eigen keuken en vertel je heel veel over ... Přečtěte si více

607,73 Kč

✨Zou jij heel graag een webshop willen starten maar geen idee hoe je begint, waar je begint en wat je wil gaan verkopen?✨ Heb jij een webshop en sta je te trappelen om hier fulltime van te kunnen leven?✨ Heb jij een webshop en zou je graag tips & tricks willen hoe je upscaled met je mooie shop?Dan is mijn E-book echt een musthave! Ik geef een kijkje in mijn eigen keuken en vertel je heel veel over
... Přečtěte si více
The Supermarket Ownership Investment And Expansion System

Bundle 4, #2

podle Walter Da Cruz ...

Série Kniha 2 - Bundle 4
Most supermarket owners work hard. Very few of them build real wealth.Not because they lack effort, but because they lack structure. They strip cash before the business is ready to give it. They expand before the first store is stable. They carry debt they cannot service and call it investment. They pay themselves from the float and call it a salary. When the cash runs out, they are surprised—even ... Přečtěte si více

625,33 Kč

Most supermarket owners work hard. Very few of them build real wealth.Not because they lack effort, but because they lack structure. They strip cash before the business is ready to give it. They expand before the first store is stable. They carry debt they cannot service and call it investment. They pay themselves from the float and call it a salary. When the cash runs out, they are surprised—even
... Přečtěte si více
A Cultural History of Shopping in the Modern Age

Upravil: Dr. Vicki Howard ...

Série série The Cultural Histories Series
A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022.In the modern consumer age that emerged after the First World War, shopping became a ubiquitous cultural practice. Despite its apparent universality, the historicity and contingency of shopping should not be ignored: its meaning was always inextricably linked to the political, material and economic contexts ... Přečtěte si více

607,49 Kč

A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022.In the modern consumer age that emerged after the First World War, shopping became a ubiquitous cultural practice. Despite its apparent universality, the historicity and contingency of shopping should not be ignored: its meaning was always inextricably linked to the political, material and economic contexts
... Přečtěte si více
Reshaping Marketing Science in Wholesaling and Retailing

Upravil: Theodore K. Tarnanidis ...

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more ... Přečtěte si více

6 666,49 Kč

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more
... Přečtěte si více

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Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Doporučeno pro vás

Maloobchodní prodej elektronické knihy

The Luxury Strategy

Redefining Retail

The Making of Tesco

Essential Retail KPIs

Assortment and Merchandising Strategy

New Consumer Culture in China

Winning At Retail

Fast Fashion Systems

G.O.A.T. Wisdom

The Future of Retail and Service Design

What’s Mine Is Yours

A Cultural History of Shopping in the Early Modern Age

The Flea Market Blueprint

Randhurst

The Supermarket Merchandising Planogram System

How Not to Start a T-Shirt Company

Retail Marketing

Aubuchon Hardware

Grundlagen des E-Commerce

Uygulamalı E-Ticaret - Dropshipping Eğitimi

#onlinegirlboss

The Supermarket Ownership Investment And Expansion System

A Cultural History of Shopping in the Modern Age

Reshaping Marketing Science in Wholesaling and Retailing