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Maloobchodní prodej elektronické knihy

Pokud se vám líbí e-knihy v oblasti Maloobchodní prodej, pak budete milovat tyto top výběry.
Zobrazuje se 1–24 z 1102
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  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    podle Jean-Noël Kapferer, Vincent Bastien ...
    International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand ... Přečtěte si více

    932,49 Kč

  • Redefining Retail

    10 Guiding Principles for a Post-Digital World

    podle Philip Kotler, Giuseppe Stigliano ...
    Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for ... Přečtěte si více

    374,89 Kč

  • The Making of Tesco

    A Story of British Shopping

    podle Sarah Ryle ...
    From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Told by those who themselves feature in it – Tesco’s own employees – it relates a fascinating social history as well as an epic business venture.Drawn from hundreds of hours of interviews with Tesco staff, ... Přečtěte si více

    97,75 Kč

  • Essential Retail KPIs

    239 Full KPI Definitions Included

    podle Bernie Smith ...
    Série Kniha 6 - Essential KPIs Series
    If you are looking for a clearly defined and explained set of retail KPIs, this is the guide for you. Each KPI entry includes a full description, worked example, formula and typical data sources.Many of the definitions for more complex KPIs also include advice for dealing with common problems and mistakes. The KPIs included are part of the ROKS Express™ KPI selection approach, so are designed to ... Přečtěte si více

    223,79 Kč

  • How to Open & Operate a Financially Successful Specialty Retail & Gourmet Foods Shop

    podle Sharon Fullen, Douglas Brown ...
    Maybe you love exotic and unusual flavors as well as high quality products, and you wish that there was a way for you to make a living selling not just food, but food that you love talking about, tasting, and sharing with others. You have the passion, but you need information to figure out the nitty-gritty details like regulations and financing. This book will give you industry-specific advice by ... Přečtěte si více

    512,49 Kč nebo zdarma s Kobo Plus

  • Erfolgreich als Handelsvertreter

    9 Bausteine für nachhaltige Beziehungen zu Marktpartnern und mehr Profit

    podle Andreas Paffhausen ...
    Série série Business and Economics (German Language)
    Dieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen. Mit diesen grundlegenden Stellschrauben können Handelsvertreter die Bedürfnisse der vertretenen Unternehmen besser befriedigen und dadurch den eigenen Umsatz und den ihrer Marktpartner steigern. Andreas ... Přečtěte si více

    496,29 Kč

  • The India–Korea CEPA

    An Analysis of Industrial Competitiveness and Environmental and Resource Implications

    podle Sudhakar Yedla, Choongjae Cho ...
    Série série Business and Management (R0)
    This book assesses the changes that the Comprehensive Economic Partnership Agreement (CEPA) could produce by boosting the competitiveness of firms in India and Korea. It evaluates the CEPA in terms of its effects on the environment and natural resources of the importing and exporting countries alike. Further, it employs the revealed comparative advantage (RCA) and relative trade advantage (RTA) ... Přečtěte si více

    1 093,79 Kč

  • The Strategy-Driven Supply Chain

    Integrating Strategy, Finance and Supply Chain for a Competitive Edge

    podle Dr BRAM DESMET ...
    Different strategies lead to different supply chains, and a lack of strategic choices leads to a blurred focus. This book introduces the concept of the 'strategy-driven supply chain', which changes the role of supply chain from operational-tactical to tactical-strategic.Building on the fundamentals of the author's previous bestselling book, Supply Chain Strategy and Financial Metrics, this new ... Přečtěte si více

    1 260,19 Kč

  • Strategischer Wettbewerb

    Eine Einführung in die Industrieökonomik

    podle Bernd Woeckener ...
    Série série Business and Economics (German Language)
    Dieses Lehrbuch führt in die Grundlagen der Industrieökonomik ein. Gegenstand der Analyse sind die Entscheidungen der Unternehmen unter den Bedingungen oligopolistischen Wettbewerbs bei homogenen und bei differenzierten Gütern. Im Zentrum stehen dabei die Herleitung und die Erläuterung der optimalen Unternehmensentscheidungen mit Blick auf die Aktionsparameter Preis, Produktionskapazität, ... Přečtěte si více

    366,79 Kč

  • On China's Trade Surplus

    podle Tao Yuan ...
    Série série Business and Management (R0)
    China’s trade surplus is an essential question, but there are many popular misconceptions about it, a fact that prompted the creation of this book, On China's Trade Surplus. It will help readers to understand the manner in which China’s foreign trade and China’s role in global trade have developed, and to how to benefit from trade with China. In this book, many hot topics are analyzed, such as: ... Přečtěte si více

    1 093,79 Kč

  • Beginner's Guide To Selling On Ebay 2022 Edition: How To Start & Grow a Successful Online Reselling Business from Home

    2022 Home Based Business Books, #1

    podle Ann Eckhart ...
    Série Kniha 1 - 2022 Home Based Business Books
    Learn how easy it is to make money online from home by selling items on Ebay!Written by Ann Eckhart, an Ebay reseller since 2005, The Beginner's Guide To Ebay 2022 Edition is packed with everything you need to know about reselling, including:The Basics of EbayEbay Fees & FeaturesReselling Equipment & SuppliesWhat To Sell & Where To SourceReselling ClothingTaking Ebay PhotosCreating E... ... Přečtěte si více

    208,44 Kč

  • Change Communications Jahrbuch 2010

    Upravil: Christoph Harringer, Hannes Maier ...
    Märkte verändern sich, Unternehmen auch. Was oft vergessen und doch immer wichtiger wird: Veränderung braucht Kommunikation - Veränderungskommuni-kation! Nur die ermöglicht Unternehmen, den MitarbeiterInnen die Bedeutung der Veränderung zu vermitteln - und sie für den Wandel zu gewinnen. Viele Unternehmen kommunizieren ihre Change-Projekte nur unzureichend. Die Belegschaft dankt es ihnen mit ... Přečtěte si více

    827,29 Kč

  • Varejo no Brasil em 2020

    o novo medo e o novo normal

    podle Luiz Antonio Secco ...
    O início de 2020 foi terrível, sem exceção, para todos os seres humanos e, claro, todos os brasileiros. No varejo, o estrago tem sido especial: quase todas as lojas do país fechadas desde o meio de março e durante um longo período, que variou entre dois e quatro meses.Quando o céu desabou no fim de semana de 14 e 15 de março, o autor Luiz Secco criou no WhatsApp um grupo de crise com 120 ... Přečtěte si více

    54,17 Kč

  • Varejo, transformação digital e pandemia

    um panorama das mudanças estratégicas do setor e do que o futuro digital nos trará

    podle Eduardo Terra ...
    Esta obra nasceu de uma série de observações e análises. Viagens à China, Japão, Emirados Árabes, Israel, Europa, Estados Unidos e a todo o Brasil deram ao autor Eduardo Terra a possibilidade de conectar as principais tendências globais à realidade e às particularidades do varejo brasileiro. Como membro do Conselho de Administração de diversas empresas de varejo, Eduardo tem a oportunidade e o ... Přečtěte si více

    133,46 Kč nebo zdarma s Kobo Plus

  • Retail Hustle Advanced Game

    podle D.A. Moore ...
    Mastering Leadership, Strategy, and Technology in the Modern WorkplaceThe modern retail leader faces a new frontier — one where human instinct meets artificial intelligence and leadership is defined not by position, but by precision.In this groundbreaking sequel to Retail Hustle: The Blueprint, D.A. Moore takes you beyond the fundamentals and into the mechanics of true retail mastery. From crisis ... Přečtěte si více

    124,98 Kč

  • The Micro-Confidence Plan

    Small Wins That Build Real Self-Trust

    podle Priya Velmont ...
    Confidence is not something you talk yourself into. It is something you prove to yourself - quietly, repeatedly, and in ways your brain actually believes. The Micro-Confidence Plan is a practical guide to building real self-trust through small wins: tiny commitments that are specific, finishable, and designed for real life, not ideal life. If you are tired of making promises to yourself and ... Přečtěte si více

    336,79 Kč

  • Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

    Upravil: Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou ...
    In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted ... Přečtěte si více

    4 976,39 Kč

  • International Retail Marketing

    podle Christopher Moore, Margaret Bruce, Grete Birtwistle ...
    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and ... Přečtěte si více

    1 624,23 Kč

  • How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook

    The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook

    podle Trevor Paul Ginn ...
    Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of ... Přečtěte si více

    145,85 Kč

  • Marketing de services, 3e édition

    Amélioration continue de l'expérience-client

    podle Louis Fabien ...
    La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe sur la qualité de l’expérience vécue par vos clients. Les clients emballés par leur expérience deviendront ... Přečtěte si více

    986,78 Kč nebo zdarma s Kobo Plus

  • Cohen Brothers

    The Big Store

    podle Ennis Davis ...
    Once known as the "Wanamaker of the South," Cohen Brothers department store captured the hearts of thousands of Jacksonville residents. Metro Jacksonville writers Ennis Davis and Sarah Gojekian take a wonderful trip through the store, from its beginnings as a dry goods enterprise in a small log cabin to its growth into a trend-setting retail institution and the final poignant closing of its doors. ... Přečtěte si více

    272,19 Kč nebo zdarma s Kobo Plus

  • The New Psychology of Money

    podle Adrian Furnham ...
    The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms.Comprehensive and insightful, Adrian Furnham explores the role that money plays in a range of contexts, from the family to the high street, and asks whether the relationship is always a healthy one. Discussing how money influences what we think, what we say, and how we ... Přečtěte si více

    1 372,15 Kč

  • Exportpreise richtig kalkulieren und erfolgreich verhandeln

    Kalkulatorische Rahmenbedingungen für die Festlegung von Auslandspreisen

    podle Hatto Brenner, Werner Dörfler ...
    Série série Business and Economics (German Language)
    Dieses Fachbuch hat das Ziel, exportorientierte Unternehmen mit einer strategisch geplanten Kalkulation auf mögliche Stolpersteine im Außenhandel vorzubereiten. Daher werden generelle, aber auch nicht leicht ersichtliche Kostengruppen beziehungsweise Einflussfaktoren genau dargestellt und diskutiert. Die durch den Export entstehenden Kosten gilt es in der Kalkulation der Preise zu berücksichtigen, ... Přečtěte si více

    582,49 Kč

  • Handelsmarketing

    Grundlagen der marktorientierten Führung von Handelsbetrieben

    podle Dieter Ahlert, Peter Kenning, Christian Brock ...
    Série série Business and Economics (German Language)
    Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Führung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus der Forschung sowie Beispielen aus der Unternehmenspraxis. Leser und Leserinnen können sich so ein Basiswissen aneignen, das ihnen auch den Zugang zu speziellen Teilgebieten des Handelsmarketing ... Přečtěte si více

    817,59 Kč