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- Neomezený přístup k elektronickým knihám
  
  Neomezený přístup k audioknihám
  
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  Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.
  
  Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
  
  Neomezený přístup k elektronickým knihám
  
  Neomezený přístup k audioknihám
  
  Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
  Audiokniha
  podle ,
  
  Dostupné:
  
  . Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.
  
  Předobjednávka
  1 audiokniha měsíčně
  
  + 30denní zkušební verze ZDARMA
  
  Zvláštní nabídka
  
  Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru
  
  * Žádný závazek, lze zrušit kdykoliv
  
  ZDARMA

položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

ZDARMA

Doporučeno pro vás

$100M Leads

How to Get Strangers to Want to Buy Your Stuff

podle Alexander Hormozi ...

Série Kniha 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Přečtěte si více

306,06 Kč nebo zdarma s Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Přečtěte si více
Learn Your Lines

podle Jonathan Stark ...

Tired of Fumbling When Clients Ask Tough Questions? Learn Exactly What To Say!We've all been there - a promising sales call takes an awkward turn when the prospect asks, "So, what's your hourly rate?" or "Can we get a discount?" Before you know it, you're hemming and hawing on the phone, wondering what to say next.In his book "Learn Your Lines," consultant and expert sales pro Jonathan Stark saves ... Přečtěte si více

Zdarma

Tired of Fumbling When Clients Ask Tough Questions? Learn Exactly What To Say!We've all been there - a promising sales call takes an awkward turn when the prospect asks, "So, what's your hourly rate?" or "Can we get a discount?" Before you know it, you're hemming and hawing on the phone, wondering what to say next.In his book "Learn Your Lines," consultant and expert sales pro Jonathan Stark saves
... Přečtěte si více
The Qualified Sales Leader

Proven Lessons from a Five Time CRO

podle John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Přečtěte si více

203,97 Kč nebo zdarma s Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Přečtěte si více
The New Model of Selling

Selling to an Unsellable Generation

podle Jerry Acuff, Jeremy Miner ...

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional ... Přečtěte si více

217,49 Kč nebo zdarma s Kobo Plus

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional
... Přečtěte si více
This is Marketing

You Can’t Be Seen Until You Learn To See

podle Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

342,59 Kč

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Přečtěte si více
精準訂價：在商戰中跳脫競爭的獲利策略

Confessions of the Pricing Man: How Price Affects Everything

podle 赫曼．西蒙, Hermann Simon ...

Překlad: 蒙卉薇, 孫雨熙 ...

Série Kniha 584 - 天下財經
此為2018年出版之《精準訂價》內容校潤版★行銷之父菲利浦．科特勒熱情推薦！★訂價策略權威、暢銷書《隱形冠軍》作者赫曼．西蒙經典之作「評估企業唯一重要的決定性因素，就是訂價能力。」——股神巴菲特行為經濟學洞悉價格心理╳ 15種創新訂價策略╳ 12種價格差異化技巧創造消費者樂於買單、對手無法超越的長期獲利解析蘋果、保時捷、亞馬遜、IKEA**、ZARA****、Netflix****、Spotify****等訂價的祕密**iPhone訂價策略成功，只是因... ... Přečtěte si více

264,18 Kč

此為2018年出版之《精準訂價》內容校潤版★行銷之父菲利浦．科特勒熱情推薦！★訂價策略權威、暢銷書《隱形冠軍》作者赫曼．西蒙經典之作「評估企業唯一重要的決定性因素，就是訂價能力。」——股神巴菲特行為經濟學洞悉價格心理╳ 15種創新訂價策略╳ 12種價格差異化技巧創造消費者樂於買單、對手無法超越的長期獲利解析蘋果、保時捷、亞馬遜、IKEA**、ZARA****、Netflix****、Spotify****等訂價的祕密**iPhone訂價策略成功，只是因...
... Přečtěte si více
Instagram Marketing Secrets

podle Lucy ...

At this point, it is now common knowledge that Instagram should not be thought of as an ancillary social media platform: that it is in fact one of the biggest and most important social networks for any internet marketer to consider.Right now, Instagram has over 1 billion active users – which is an insane number when you consider there are only 7.53 people on Earth. That accounts for 60% of all ... Přečtěte si více

61,05 Kč nebo zdarma s Kobo Plus

At this point, it is now common knowledge that Instagram should not be thought of as an ancillary social media platform: that it is in fact one of the biggest and most important social networks for any internet marketer to consider.Right now, Instagram has over 1 billion active users – which is an insane number when you consider there are only 7.53 people on Earth. That accounts for 60% of all
... Přečtěte si více
Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results

podle Brad Cleveland ...

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.The mandate to ... Přečtěte si více

877,69 Kč

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.The mandate to
... Přečtěte si více
Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

podle Gary Vaynerchuk ...

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Přečtěte si více

502,99 Kč

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development
... Přečtěte si více
Getting More

How You Can Negotiate to Succeed in Work and Life

podle Stuart Diamond ...

LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.Wharton Business School Professor Stuart Diamond runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his ... Přečtěte si více

236,69 Kč

LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.Wharton Business School Professor Stuart Diamond runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his
... Přečtěte si více
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

podle Alexander Hormozi ...

Série Kniha 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Přečtěte si více

306,06 Kč nebo zdarma s Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Přečtěte si více
Publishing on Kobo: The supreme Guide for Mobile and Desktop Users

Kobo Publishing Made Easy: Step-by-Step Video Tutorials for Mobile and Desktop Users

podle Onyeka Onyinyechi okoro ...

Publishing on Kobo: The Supreme Guide for Mobile and Desktop Users is a comprehensive guide that will teach you everything you need to know about publishing and marketing your ebook on Kobo. Whether you are a new author or a seasoned pro, this book has all the information you need to create and publish you... ... Přečtěte si více

445,63 Kč nebo zdarma s Kobo Plus

Publishing on Kobo: The Supreme Guide for Mobile and Desktop Users is a comprehensive guide that will teach you everything you need to know about publishing and marketing your ebook on Kobo. Whether you are a new author or a seasoned pro, this book has all the information you need to create and publish you...
... Přečtěte si více
$100M Offers Summary and Workbook

How To Make Offers So Good People Feel Stupid Saying No

podle Alexander Hormozi ...

Série série Acquisition.com $100M Series
**** OVER 1,000,000 COPIES SOLD in the $100M SERIES!! **Companion to the $100M Offers, which has been the Number 1 Amazon BEST SELLER for over THREE YEARS!**I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad ... Přečtěte si více

306,06 Kč

**** OVER 1,000,000 COPIES SOLD in the $100M SERIES!! **Companion to the $100M Offers, which has been the Number 1 Amazon BEST SELLER for over THREE YEARS!**I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad
... Přečtěte si více
How To Identify Your Best B2B Prospects

podle Kompass International ...

Segmentation as a strategy for B2B MarketingWhy should you care about segmentation?Do you like wasting your company's time and resources on prospects that won't pay off?You want to spend your time working on the prospects that will get the most value out of your product or service.Segmentation isn't hard to understand, but it's a challenge to do well.By the time you're finished with this eBook, ... Přečtěte si více

Zdarma

Segmentation as a strategy for B2B MarketingWhy should you care about segmentation?Do you like wasting your company's time and resources on prospects that won't pay off?You want to spend your time working on the prospects that will get the most value out of your product or service.Segmentation isn't hard to understand, but it's a challenge to do well.By the time you're finished with this eBook,
... Přečtěte si více
Hooked

How to Build Habit-Forming Products

podle Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Přečtěte si více

296,89 Kč

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
... Přečtěte si více
Competing Against Luck

The Story of Innovation and Customer Choice

podle Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Přečtěte si více

366,99 Kč

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Přečtěte si více
Cascades: How to Create a Movement that Drives Transformational Change

How to Create a Movement that Drives Transformational Change

podle Greg Satell ...

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?Creating true change is never easy. Most startups don’t survive. ... Přečtěte si více

426,39 Kč

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?Creating true change is never easy. Most startups don’t survive.
... Přečtěte si více
$100M Money Models

How To Make Money

podle Alexander Hormozi ...

Série Kniha 3 - Acquisition.com $100M Series
*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you... ... Přečtěte si více

306,06 Kč

*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you...
... Přečtěte si více
All The Devils Are Here

Unmasking the Men Who Bankrupted the World

podle Bethany McLean, Joe Nocera ...

According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, no-one has put all the pieces of the financial crisis together. The finger was pointed at greedy traders, cowardly legislators and clueless home buyers, but many devils helped bring hell to the economy.All The Devils Are Here goes back several decades to explore the motivations of everyone from CEOs ... Přečtěte si více

236,69 Kč

According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, no-one has put all the pieces of the financial crisis together. The finger was pointed at greedy traders, cowardly legislators and clueless home buyers, but many devils helped bring hell to the economy.All The Devils Are Here goes back several decades to explore the motivations of everyone from CEOs
... Přečtěte si více
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

podle Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Přečtěte si více

676,99 Kč

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Přečtěte si více
4つのステップでネゴシエーションをする

ビジネスや日常生活での葛藤から合意に至るまで、困難な状況での交渉の仕方

podle Stefano Calicchio ...

戦略的交渉とは何か、どのように機能するのか？どのようにして専門性を身につけているのでしょうか？関係者全員にとって都合の良い方法で紛争を解決しようとするには、どのような戦略をとることができるのでしょうか？このガイドでは、困難な状況下での交渉の仕方や、このタスクに秀でるために今日利用可能な最高の戦略とは何かについて、シンプルで明確かつ包括的な説明を見つけることができます。この本は、読者を手に取り、4つの段階的なステップを経て、問題の重要なポイントを強調することで、読者を同行させます。- 紛争とは何か、どのようにして紛争が発生するのか。- 交渉のシナリオで考慮すべき重要な要素は何か。- 交渉の障害をどのように認識し、紛争を解決するか。- 交渉を成功させるための最良の統合的で分配的な戦略とは何か。ネゴシエーションを学ぶことは、誰でも簡単にできる活動になりますが、その方法を知っていれば ... Přečtěte si více

40,63 Kč nebo zdarma s Kobo Plus

戦略的交渉とは何か、どのように機能するのか？どのようにして専門性を身につけているのでしょうか？関係者全員にとって都合の良い方法で紛争を解決しようとするには、どのような戦略をとることができるのでしょうか？このガイドでは、困難な状況下での交渉の仕方や、このタスクに秀でるために今日利用可能な最高の戦略とは何かについて、シンプルで明確かつ包括的な説明を見つけることができます。この本は、読者を手に取り、4つの段階的なステップを経て、問題の重要なポイントを強調することで、読者を同行させます。- 紛争とは何か、どのようにして紛争が発生するのか。- 交渉のシナリオで考慮すべき重要な要素は何か。- 交渉の障害をどのように認識し、紛争を解決するか。- 交渉を成功させるための最良の統合的で分配的な戦略とは何か。ネゴシエーションを学ぶことは、誰でも簡単にできる活動になりますが、その方法を知っていれば
... Přečtěte si více
Effective Selling and Sales Management

How to Sell Successfully and Create a Top Sales Organization

podle Gini Graham Scott ...

EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics:-Creating sales materials-Getting started ... Přečtěte si více

81,47 Kč

EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics:-Creating sales materials-Getting started
... Přečtěte si více
Nonclay Refractories World Summary

Market Values & Financials by Country

podle Editorial DataGroup ...

Série Kniha 6325 - PureData World Summary
The Nonclay Refractories World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the10 Products / Services listed. The Products / Services covered (Nonclay refractories) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Přečtěte si více

3 396,17 Kč nebo zdarma s Kobo Plus

The Nonclay Refractories World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the10 Products / Services listed. The Products / Services covered (Nonclay refractories) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Přečtěte si více
Polishes & Sanitation Goods World Summary

Market Values & Financials by Country

podle Editorial DataGroup ...

Série Kniha 6301 - PureData World Summary
The Polishes & Sanitation Goods World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the92 Products / Services listed. The Products / Services covered (Polishes & sanitation goods) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10 ... Přečtěte si více

3 396,17 Kč nebo zdarma s Kobo Plus

The Polishes & Sanitation Goods World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the92 Products / Services listed. The Products / Services covered (Polishes & sanitation goods) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10
... Přečtěte si více

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