This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, seeking to expand prevailing views of translation and adaptation in light of everchanging social realities.Drawing on work from multimodal discourse studies, translation studies and adaptation studies, Kohn and Weissbrod shed a light on the increasing prominence of the visual in multimodal texts in the act of translation in a b...

This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame for interpreting social and cultural phenomena. Using source texts including illustrated books, comics, graphic novels and animated films, the authors analyze their translations and adaptations to address the works as multimodal entities, in which even the replacement of one component affects the entire whole. Interviews with the ar...