"Packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer." —Oprah.comIn Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diet...

This book will literally change the way you think about your next meal.Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.• Can the size of your plate really influence your appetite?• Why do you eat more when you dine with friends?• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?• How does m...

Naponta több mint kétszáz, étellel kapcsolatos döntést hozunk, ám ezek 90%-a nem tudatos.Miért hagyjuk a végére a legjobb falatot? Miként érhetnénk el végre, hogy tényleg fogyjunk, ha fogyókúrázunk? Finomabbnak találunk egy ételt, ha hangzatos a neve? Sötétben tényleg nem tudjuk, mit eszünk? Vajon hogyan befolyásolja a csomagolás, a márkajelzés, a tányérunk mérete vagy az étterem színvilága azt, hogy mit és mennyit eszünk?Brian Wansink táplálkozáspszichológus szórakoztató kí...

In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets.Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Those of us who have been on diets know that extreme weight loss is often followed swiftly by weight gain. Mindless Eating puts an end to t...

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.• Does food with a brand name really taste better?• Do you hate brussels sprouts because your mother did?• Does the size of your plate determine how hungryyou feel?• How much would you eat if your soup bowl secretlyrefilled itself?• What does your favorite...

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.• Does food with a brand name really taste better?• Do you hate brussels sprouts because your mother did?• Does the size of your plate determine how hungry you feel?• How much would you eat if your soup bowl secretly refilled itself?• What does your favorite comfort foo...

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approac...