Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering marketing vapor to get to a brand's truth. And the fact is, if you won't tell them what they need to know about your brand upfront -- i...

Since opening on February 1, 1927, with just 12 guest rooms, Furnace Creek Resort has achieved preeminence among US National Park lodges and hotels. Conceived by the Pacific Coast Borax Company in 1926, the inn was the answer to the declining mining industry, which had left the Death Valley Railroad with nothing to haul. The construction of Furnace Creek Inn helped to shift Death Valley's draw from mining to tourism, bringing a new industry to the Old West. Steeped in history and tradition...

This second edition of David Woodruff Smith’s stimulating introduction to Husserl has been fully updated and includes a new ninth chapter featuring contemporary issues confronting Husserl’s phenomenology. It introduces the whole of Edmund Husserl’s thought, demonstrating his influence on philosophy of mind and language, on ontology and epistemology, as well as ethical theory, and on philosophy of logic, mathematics, and science.Starting with an overview of Husserl’s life and works,...

The ethnographies collected here offer a surprising and compelling picture of change in Russia and Eastern Europe found in no other book to date. Looking at the everyday processes by which individuals and groups forge new lives, the authors challenge the idea that we can understand this transformation by the predictable models-whether capitalism, post-socialism, modernity, or postmodernity.The collection brings together a wide-ranging group of authors from sociology, anthropology, ...

Inspired by a father's letter to his unborn child, From Dad, with Love lovingly captures the essence of everyday wisdom for young adults. Addressing matters of the heart, mind, and soul, this book unveils some of life's most important philosophies in a meaningful, easy-to-read format. Though written with young adults in mind, From Dad, with Love serves as a refreshing reminder of how important everyday wisdom is for adults of all ages. David Woodruff's message i...

Critical care nursing is dynamic and challenging. This guide for practicing nurses as well as nursing students is packed with practical tools that serve to increase your confidence and help you stay on top of all the changes in this ever-changing field. It simplifies complex topics through clear writing, expert insights, and easy-to-digest formatting. It provides comprehensive coverage, including: critical care basics; holistic care issues; body system-based conditions; and hematologic, im...

Developer relations (DevRel) go beyond just blog posts, conference talks, and clever tweets. It is a discipline grounded in intention, empathy, and consistent actions. This book outlines foundational strategies employed by successful DevRel teams in just 39 focused patterns.Using a tactical approach to effectively engage in developer relations, eachpattern is based on real-world experience and designed for scalability. By using a pattern form to describe the various activities of d...

Feeling unsure about your critical care nursing skills? Time to gain some confident know-how, with the freshly updated Critical Care Nursing Made Incredibly Easy!®, 5th Edition. This friendly, fully illustrated guide offers clear, concise direction on treating numerous acute and life-threatening issues. Absorb current best practices on critical care basics and specialized areas such as advanced life support measures, multisystem trauma, and treating specialized needs. This is ideal guidanc...

The true story of three brothers who traveled 900 miles from Ohio in 1871 to the desolate, barren prairie that was Cloud County, Kansas. In a few short years, their talents, hard work, and perseverance helped transform the land into a thriving agricultural community. Overcoming disasters and adversity, they became not only the most successful farmers in Cloud County, Kansas, but leaders in the community as well.They and their children influenced nearly every facet of the county's s...

Throughout the history of philosophical theology, scholars have reflected on the relationship between God and time. In the Western religious tradition, God has been thought to be eternal, in the sense that God is outside time. But many thinkers today hold that while God is everlasting, in that there was no beginning to God's existence nor will he ever cease existing, God exists within Time. In God and Time, Gregory E. Ganssle and David Woodruff have brought together 12 previously ...

What if our financial system were organized to the benefit of the many rather than simply empowering the few? Robert Hockett and Fred Block argue that an entirely different financial system is both desirable and possible. They outline concrete steps that could get us there. Financial systems move the worlds savings from investment to investment, chasing the highest rates of return. They run on profit. But what if investment went to the enterprises or institutions that provided things that ...

Brings various important topics and groups in American religious history the rigor of scholarly assessment of the current literatureFruitful questions that are posed by the positions and experiences of the various groups are carefully examined. American Denominational History points the way for the next decade of scholarly effort.