Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

In Hip Hip and Away Chicago, embark on an unexpected adventure that will whisk you away on a whimsical journey through the heart of the Windy City. What begins as a simple visit to the Lincoln Park Zoo quickly transforms into an extraordinary escapade filled with historic landmarks, breathtaking Chicago sights, all through the eyes of a hippo floating under a vibrant red balloon.As a hippo floats above the iconic skyline of Chicago, you'll be drawn into this delightful tal...

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In...