How does a boy from a financially and intellectually impoverished background grow up to become a Harvard researcher, win international acclaim for his groundbreaking work, and catch fire as a pioneering psychologist? As the only person in the history of the American Psychological Association to have won all three of its highest honors -- for distinguished research, teaching, and writing -- Elliot Aronson is living proof that humans are capable of capturing the power of the situation and co...

"Aronson brings to bear the power of social psychology to help us understand why a negative school environment can push vulnerable kids over the edge." —James Garbarino, PhD, author of Lost BoysOn April 20, 1999, the halls of Columbine High School in Littleton, Colorado, reverberated with the sound of gunshots as two students, highly armed and consumed with rage, killed thirteen students and seriously injured twenty-three before turning the guns on themselv...

Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they make mistakes? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell? Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive diss...

A NEW EDITION UPDATED IN 2020 • Why is it so hard to say "I made a mistake" — and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the powerful cognitive dissonance that jars our feelings of self-worth. And so, unconsciously, we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right—a belief that often keeps us on a cour...

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves.Why is it so hard to say “I made a mistake”—and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive ...

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political ca...

D’où vient notre besoin de justifier nos idées stupides, nos mauvaises décisions ? Pourquoi avons-nous tant de mal à reconnaître nos propres erreurs ? Lorsque nous faisons fausse route, nous invoquons les circonstances, nous rejetons la faute sur les autres, ou nous refusons tout simplement de l’admettre. Ainsi, nous persistons dans notre erreur, et les conséquences peuvent se révéler désastreuses. À l’aide d’une foule d’exemples, Carol Tavris et Elliot Aronson nous éclairent sur le foncti...

The jigsaw classroom is a cooperative learning technique with a three-decade track record of successfully reducing racial conflict and increasing positive educational outcomes. Not only does it open the door to warmer, closer friendships within and across ethnic boundaries, it has also proved effective at raising the self-esteem of students while improving their performance and increasing their liking for school and their enthusiasm about learning.

Uyanık geçirdiğimiz saatlerin yarısını kitle iletişim araçlarına bakarak geçiriyoruz. İkna, demokratik süreçte hep ayrılmaz bir rol oynamıştır ancak karşılıklı ve düzeyli tartışmaların yerini basit konuşmalar ve manipülatif mesajlar almaktadır.Propaganda tarihinin yanı sıra sosyal psikolojideki çağdaş araştırmalardan yararlanan İkna Çağı, politik kampanya yürütenler, satış temsilcileri, reklamcılar, televizyon misyonerleri, demagoglar ve diğerleri tarafından kullanılan tak...

Dos prestigiosos psicólogos sociales analizan de forma convincente cómo el cerebro está preparado para la autojustificación. ¿Por qué es tan difícil decir «he cometido un error» y creerlo de verdad? Cuando cometemos errores, nos aferramos a actitudes anticuadas o maltratamos a otras personas, debemos calmar la disonancia cognitiva que pone en jaque nuestros sentimientos de autoestima. Inconscientemente, creamos ficciones que nos eximen de la responsabilidad, restaurando nuestra creencia de...

Por que uma pessoa gosta de outra? O que leva um cidadão honesto a tomar uma atitude reprovável ou imoral? Como surgem o preconceito e a agressividade? O que faz alguém desprezar as próprias raízes para seguir uma organização terrorista ou seita religiosa dúbia? Essas são algumas das perguntas discutidas neste clássico das ciências humanas. "(…) o melhor livro já escrito sobre o campo da psicologia social." — Daniel Gilbert "Absolutamente sensacional. Elliot Aronson é brilhante!" — Eduardo...

Miért gondoljuk, hogy kevésbé vagyunk elfogultak, mint mások? Hogyan válhat egy becsületes ember korrupttá? Mitől függ a bizalom? Igaz, hogy a nők kevésbé agresszívek, mint a férfiak? Mi vonz minket másokhoz, és mitől szerethetnek bennünket? Miért keresünk bűnbakokat?A szociálpszichológia alapművének tekintett könyv bővített, javított kiadása – amelyet Elliot Aronson a fiával írt – olvasmányos összefoglaló a társadalom-lélektan legizgalmasabb jelenségeiről. Megismertet az előítélete...