Two leading behavioral scientists argue we should reject “nudge” policies and stop blaming personal failure for society’s failures"Excellent. A master class on how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our urgent problems via the democratic process." —Daron Acemoglu, Nobel Laureate and author of Power and ProgressTwo decades ago, behavioral economics...

‘A stirring call to action’ – TIM HARFORD‘A masterclass’ – DARON ACEMOGLU'An excellent book' – NASSIM NICHOLAS TALEBTwo decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society’s deepest challenges, from inade...

Brought to you by Penguin.Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society’s deepest challenges, from inadequate retirement planning to climate change—gently, but cleverly, nudging people to make choices for their own good and the good of the pl...

Two leading behavioral scientists argue we should reject “nudge” policies and stop blaming personal failure for society’s failures"Excellent. A master class on how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our urgent problems via the democratic process." --Daron Acemoglu, Nobel Laureate and author of Power and ProgressTwo decades ago, behavioral economic...

A founding father of behavioral economics reveals the hidden logic of negative emotions with a clarity and humor that make our worst feelings strangely easier to bear.Every age has its illusions. Ours is that happiness is the natural human condition. Behavioral economist George Loewenstein argues the opposite: that our lives are inextricably shaped by the darker emotions we spend so much time trying to avoid.In The Opposite of Happiness, he draws o...

'When you finish, you'll know yourself better, you'll understand the people you care about better' ANGELA DUCKWORTH, author of Grit'Teeming with wisdom, insight, empathy, and sparkle. One of the best books I have ever read' CASS R. SUSNSTEIN, co-author of NoiseA founding father of behavioural economics reveals the hidden logic of negative emotions with a clarity and humour that make our worst feelings strangely eas...

A founding father of behavioral economics reveals the hidden logic of negative emotions with a clarity and humor that make our worst feelings strangely easier to bear.Every age has its illusions. Ours is that happiness is the natural human condition. Behavioral economist George Loewenstein argues the opposite: that our lives are inextricably shaped by the darker emotions we spend so much time trying to avoid.In The Opposite of Happiness, he draws o...

'When you finish, you'll know yourself better, you'll understand the people you care about better' ANGELA DUCKWORTH, author of Grit'Teeming with wisdom, insight, empathy, and sparkle. One of the best books I have ever read' CASS R. SUSNSTEIN, co-author of NoiseA founding father of behavioural economics reveals the hidden logic of negative emotions with a clarity and humour that make our worst feelings strangely eas...

Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this volume, have garnered some of the most prestigious awards in the profession. This book as...