In Marketing With a Book you will learn savvy storytelling strategies for your books and speeches to position yourself above your competition. Writing and publishing strategies are clearly outlined and provide a road map to success. If you are serious about what you want to achieve—and enjoy a spot of humor along the way—then this is the book for you.

Being a trusted advisor means you are good at what you do. There is a myth that if you do good work, then clients will find you. However, just being good is not good enough. The biggest mystery for trusted advisors is how to attract increasing numbers of right-fit clients on a regular basis, without wasting time or money. Trusted Advisor Confidential shows you the secret to letting the stars guide your business development efforts with the NavSTAR Client Acquisition System. This six star p...

You cannot ask your most successful competitors and peers their secrets of rainmaking. That would be awkward, impractical, and sometimes illegal. But it pays to compare yourself to your successful peers. So, we did it for you. We went behind closed doors and asked the tough questions. We asked more than one hundred successful rainmakers what they are investing more in, what they are cutting back on, and what are their go-to strategies. In other words, how are they investing their time, tre...

There has never been a better time to serve and succeed in professional services. Your ability to connect with a prospective buyer will set you apart from your competition and build your book of business. You can find and develop high-paying clients when you discover and excel in the subtle art of enrollment. When you improve your conversational skills, you will build trust and develop client relationships for life. The bonus is an increase in word-of-mouth introductions.

Silver Winner--Tops Sales World's Best Sales and Marketing BookRevealed: the winning blueprint for making deals like The Oracle of OmahaWarren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Company--also known as GEICO.Highly success...

Consumers are hungry for good digital content. Storytelling can persuade potential clients to connect with your brand on a human level, trust your brand promise, and become a repeat customer, even during uncertain economic times. That means happier clients and consistent revenue streams for organizations. In this book you will discover the different types of stories that matter, along with a blueprint for developing short stories that can have an immediate impact on your marketing. If you ...

When a patient is enthusiastic, he or she can be the best word-of-mouth referral source. Your online reviews will be more positive, and your rate of referrals will go up. In this book you will discover the different types of stories that matter in your practice, along with a blueprint for developing short stories that can have an immediate impact in your case acceptance statistics. In fact, with a little work and practice, you will have a select group of stories to choose from that can be ...

Based on research, the code has been cracked. There is a group of successful independent consultants who no longer struggle with the ups and downs of the revenue roller coaster. This book is a how-to guide that takes the mystery out of business development with pragmatic advice in three areas: money, focus, and marketing. Follow the nine best practices in this trio of activities and you will succeed.

What do you do? The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable...

Back in science class everyone learned that a chain reaction is a sequence of reactions that causes additional reactions to take place. A metaphor for a chain reaction is a rolling snowball causing a larger snowball until finally an avalanche. Chemically, the equivalent is a spark causing a blazing forest fire. Consultants who want to attract high-paying clients are looking for the secret of creating a client attraction chain reaction. The typical hype that works for retail products and lo...

HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street. ~ How you can add persuasion power to presentations ~ Ei...

In this modern economy, retirement planning can be a complex task. Every retirement plan needs to be unique. When you meet with a financial advisor, what are the right questions to ask? This book is designed to be food for thought. The information is for retirement education purposes only. Naturally views differ amongst professionals, and these eight authors do not necessarily agree with each other and do not necessarily endorse the views of the other authors in the book. If expert retirem...