The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully“Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American SphinxNow in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught...

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).You'll learn to:Perfect ...

THE NEW YORK TIMES BESTSELLERYour ultimate guide to the art of winning arguments, in a brand new editionEveryone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to...

• Un original e ingenioso manual de retórica y argumentación.• Una obra basada en el brillante arte de persuasión de los gatos.• Del autor del superventas “¡Gracias por discutir!”Jay Heinrichs, el autor que ha modernizado los principios de la retórica, vuelve con una original introducción al arte de la persuasión inspirada en los negociadores más hábiles del planeta: los gatos. Combinando el humor con una gran capacidad didáctica y las deliciosas ilustraciones de Nata...

Este libro se ha convertido en un clásico en los Estados Unidos, con más de diez años de éxito de ventas consecutivos, y convirtiéndose en lectura obligatoria en muchísimas universidades. Ahora llega por primera vez en castellano, y lo hace de la mano de su tercera revisión actualizada.Es una verdadera clase maestra en el arte de la persuasión, enseñada entre otros por los Simpson, Winston Churchill o Cicerón.Este libro recoge las estrategias y técnicas para conseguir convencer a todo tipo...

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinr...

Yes, it’s true: you can learn how to be a verbal wizard!Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the trick...

A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening a...

Durante siglos, la retórica fue el arte con el que se formaban los grandes líderes . Alejandro Magno, Shakespeare o Martin Luther King Jr. la utilizaron para inspirar, convencer y cambiar el mundo. Hoy, Jay Heinrichs recupera esa sabiduría ancestral para aplicarla a la persona más difícil de persuadir: uno mismo.A través de ejemplos ingeniosos que van de Aristóteles a Taylor Swift, y de Iron Man a Dolly Parton, el autor demuestra cómo las técnicas ...

Penguin presents the audiobook edition of Thank You for Arguing written and read by Jay Heinrichs.Your ultimate guide to the art of winning arguments, in a brand new editionEveryone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ran...

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