Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world.In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world.When he asked himself, "What do I have to offer ...

Break free from the pressure to succeed on other people’s terms. Claim the freedom to live and lead your way with this bold, actionable playbook from the founder of ZICO and GroundForce Capital.Entrepreneurs start businesses to be their own bosses, but if the job you made for yourself feels more like a grind than a labor of love, it’s time to abandon someone else’s vision of success so you can achieve professional and pers...

Break free from the pressure to succeed and claim the freedom to live and lead your way with this bold, actionable playbook from the founder of ZICO and GroundForce Capital. Entrepreneurs start businesses to be their own bosses, but if the job you made for yourself feels more like a grind than a labor of love, it’s time to abandon someone else’s vision of success so you can achieve professional and personal freedom. Mark Rampolla thought he knew what he wanted when he started ZICO Coconut ...