Distilled from an internationally successful Advertising Copywriter’s lifetime experience and rich in nugget after nugget of condensed know-how, tips and techniques ... “Getting People” is a veritable mine of priceless information.You could spend years learning how to write effective ads – or you could just read this book. As the author puts it, “There’s no substitute for personal experience – unless of course it’s someone else’s!”The Author.A Teach...

The Dark Side of Technology is intended as a powerful wake-up call to the potential dangers that could, in the near future, destroy our current advanced civilizations. The author examines how fragile our dependence on electronic communications, information storage, and satellites is, as vulnerability increases in an age of raising security concerns. This weakness is evident from the exponential rise in cyber-crime and terrorism. Satellites are crucial to modern-day living, but the...

First published in 1964, The Last Refuge originated from the author’s visit to a Victorian workhouse which had become an Institution for old people. A visit that was to show frightful overcrowding in sparsely furnished dormitories. Day-rooms bleak and uninviting in which sat watery-eyed and feeble men, their spirit and pride drained away by the hopelessness of the surroundings. The many unexpected conditions Professor Townsend found led him to undertake this major enquiry into the...

First published in 1993. The scientific and political debate about poverty has been changing fast -with dramatic implications for intellectual interpretation and action by governments- and the intention in publishing this volume is to contribute to that debate. Scientists concerned to analyse poverty have been thrust by events into greater international service. But there are sinister forces at work which are seeking to divert them into petty issues, to blame the victims of poverty, or to ...

First published in 1957, The Family Life of Old People opens with the question: Are old people isolated from their families? Thereafter, the author describes the results of intensive interviews with people of pensionable age in Bethnal Green in East London. Part one shows that most people are members of closely-knit extended families of three generations, often living in separate households in adjoining streets. The life of these families is of absorbing interest and the social st...

In May 1940, Group Captain Peter Townsend took command of 85 Squadron, tasked with preparing it for the defense of Great Britain against German bombers.It was the beginning of the long, hot, lethal summer in which the RAF and the Luftwaffe fought to the death over England in the furious conflict which ultimately saved Britain from Nazi invasion.Peter Townsend's epic Duel of Eagles is widely acknowledged as the classic account of the Battle ...

THE REMARKABLE LIFE OF PETER TOWNSEND, THE MAN CONSIDERED TO BE THE GREAT LOVE OF PRINCESS MARGARET'S LIFE, EQUERRY TO KING GEORGE VI AND HERO OF THE BATTLE OF BRITAIN."One afternoon, at Windsor Castle, when everyone had gone to London for some ceremony, we talked, in the red drawing-room, for hours—about ourselves. It was then that we made the mutual discovery of how much we meant to one another. She listened, without uttering a word, as I told her, ve...

Adolf Hitler's plan to eliminate Britain from WWII early using the destructive might of the Luftwaffe was thwarted by defeat in the Battle of Britain in 1940.Still determined to force the British to surrender, Hitler launched a relentless night bombing offensive whose objective was to bomb Winston Churchill and his people into submission.But he reckoned without the formidable courage and fighting spirit of the nation he was trying to conquer . . .

This book provides an introduction to ocean sciences that is engaging, evocative and accessible to non-experts interested in marine geoscience, while sparking readers' interest in important unsolved mysteries in marine science. The scope of the book is quite broad, but focuses on the physical ocean and its geological evolution, including the author's experiences working as an oceanographer over the last thirty years. Across twelve chapters, the book traces the origins of the ocean from its...

When originally published in 1988, this book presented new evidence of inequalities in health found among communities in different areas of the North of England. It relates this evidence to long-term trends taking place in patterns of health in Britain as a whole and explores how far health inequalities can be explained by variations in material deprivation. The book provides a detailed examination of the correlation between health and wealth, or ill-health and deprivation in Britain in th...

This book provides an introduction to ocean sciences that is engaging, evocative and accessible to non-experts interested in marine geoscience, while sparking readers' interest in important unsolved mysteries in marine science. The scope of the book is quite broad, but focuses on the physical ocean and its geological evolution, including the author's experiences working as an oceanographer over the last thirty years. Across ten chapters, the book traces the origins of the ocean from its fo...

Robert and Helen Lynd's Middletown set the format in sociological theory and practice for hundreds of studies in the decades following its publication in 1929. Old People in Three Industrial Societies may well set similar standards for studies in its fi eld for many years to come. In addition to achieving a signifi cant breakthrough in the progress of socio logical research techniques, the book offers a monumental cross-cultural exposition of the health, family relationships, and social an...