The secret to movement marketing?Your customers want to make a difference“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.”—Daniel H. Pink, author of Drive and A Whole New Mind“Want to ...

SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER*: Axiom Awards 2022 - Business Commentary Category*The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared abou...

Virtue theory, natural law, deontology, utilitarianism, existentialism: these are the basic moral theories taught in “Ethics,” “History of Philosophy,” and “Introduction to Philosophy” courses throughout the United States. When the American philosopher William James (1842 – 1910) find his way into these conversations, there is uncertainty about where his thinking fits. While utilitarianism has become the default position for teaching James’s pragmatism and radical empiricism, this default ...

Women were leading actors in twentieth-century developments in Georgia, yet most histories minimize their contributions. The essays in the second volume of Georgia Women, edited by Ann Short Chirhart and Kathleen Ann Clark, vividly portray a wide array of Georgia women who played an important role in the state’s history, from little-known Progressive Era activists to famous present-day figures such as Pulitzer Prize–winning author Alice Walker and former First Lady Rosalynn Carter...