The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and so...

In the late 1960s, as the Vietnam War divided the country, millions of young American men faced the choice of how to respond to the draft. Some accepted conscription and went to fight. Others attended protests or fled the country. But most draft-aged men, avoiding both combat and exile, stayed home, punched the clock, watched Walter Cronkite, and mowed the lawn while history swirled around them. Decades later, members of this forgotten majority still live with the war's aftermath, question...

The incredible story of the Green Berets' "hearts and minds" counterinsurgency in Afghanistan's notorious Pech River Valley, told by the unit commander who led Hammerhead Six.In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend."Captain Ronald Fry rec...

The incredible story of the Green Berets' "hearts and minds" counterinsurgency in Afghanistan's notorious Pech River Valley, told by the unit commander who led Hammerhead Six.In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend."Captain Ronald Fry rec...

Warrior Ways is one of the first book-length explorations of military folklife, and focuses on the lore produced by modern American warriors, illuminating the ways in which members of the armed services creatively express the complex experience of military life. In short, lively essays, contributors to the volume, all of whom have close personal or professional relationships to the military, examine battlefield talismans, personal narrative (storytelling), “Jody calls” (marching and runnin...

Different Drummers explores the disjunction between organizational solidarity and individual pushback in military organizations, examining how members of the armed forces express ambivalent attitudes about their service. The volume focuses not on antimilitary sentiment but on psychological complexity within a loyal opposition, considering examples of creative insubordination and analyzing the “oppositional positioning” of individuals whose military identity is conflicted.T...