‘A nuanced portrait of an elusive figure’ New York Times‘A dizzying tale’ Wall Street JournalA revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would b...

**Finalist for the 2026 James Beard Foundation's Award for Reference, History, and ScholarshipA revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.**At the dawn of the twentieth century, José Cuervo inherited his family’s humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico’s leading producer of tequila. Cuervo grew his kingdom of agave...

A powerful and important work of investigative journalism that explores the runaway growth of the American meatpacking industry and its dangerous consequences"A worthy update to Upton Sinclair's The Jungle and a chilling indicator of how little has changed since that 1906 muckraking classic." — Mother Jones"I tore through this book. . . . Books like these are important: They track the journey of our thinking about ...

**Winner of the Stubbendieck Great Plains Distinguished Book Prize2019 selection for the One Book One Nebraska and All Iowa state reading programs"Genoways gives the reader a kitchen-table view of the vagaries, complexities, and frustrations of modern farming…Insightful and empathetic." —Milwaukee Journal Sentinel**The family farm lies at the heart of our national identity, and yet its future is in peril. Rick Hammond grew up on a farm, and for forty years h...

A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electrici...