Viser resultater for "thomas gerace"
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Storynomics
Story-Driven Marketing in the Post-Advertising World
2018
EN
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk ab...
- Serier -
- Marketing
2021
ES
Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este libro reúne el talento de dos genios en el tema.Robert McKee es el gurú del guionismo. Reconocidos dramaturgos, escritores y directores creativos —entre ellos las mentes maestras detrás de Breaking Bad, The Crown o El lobo de Wall Street— han tomado el seminario de este autor del que se desprende El guion, la biblia para q...
Storytelling aziendale
Come fare marketing nel mondo post-pubblicitario
2021
IT
Molti professionisti del marketing e della comunicazione hanno capito che lo storytelling è il futuro e scelgono di mettere la “storia” al centro delle loro strategie. Scopri come!Basato sul seminario più richiesto del leggendario maestro dello storytelling, Robert McKee, il libro spiega come LA NARRAZIONE possa PRODURRE SUCCESSI economici e di LEADERSHIP.McKee ha trasformato con successo il modo di fare marketing
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Storynomics
Story-Driven Marketing in the Post-Advertising World
Uforkortet
6 timer 27 min
2018
EN
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk ab...
- Fortalt af
- Juan Manuel Vargas
- Serier -
- Marketing
Uforkortet
6 timer 53 min
2021
ES
Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este audiolibro reúne el talento de dos genios en el tema.Robert McKee es el gurú del guionismo. Reconocidos dramaturgos, escritores y directores creativos —entre ellos las mentes maestras detrás de Breaking Bad, The Crown o El lobo de Wall Street— han tomado el seminario de este autor del que se desprende El guion, la biblia p...