Digital marketing is a field that evolves pretty faster. This book aims to provide insights to a new bee who is attempting to gain their first couple of steps. The digital marketing learning process is best learnt with mentoring and practical experience. While reading the book it is recommended that the learner does take on a client and attempts to resolve the course activities and book's content. A master class would definietly help, and it is recommended.

IAS 17 is about the change of leases and their guidelines. This answer is based on a university level questions that has been set out with answers that includes specifics on accounting policy change and communication.

Includes an Assignment along with questions. This is a model answer which does enable the students and tutors to gain inspiration from.

A sample answer on financial ratios based analysis Tesco plc based.Ratios and interpretations are provided.

A Model of sample answer material. Includes: Change management models, national cultures, hofstede analysis, references

Includes a business plan (course work) of launching a TESLA electric power banks, in a developing country.A Business Development Plan that ultimately leads to performance.

A useful handbook that includes the BTEC Unit 2 Marketing Research and Planning and notes. This book includes the entire notes, which a lecturer can release to the students. Similarly, the lecturer can also share the sample assignments to the students.The book entails theories and techniques which a new candidate in BTEC programme could be use to apply for the marketing.

This is the first-ever book written on the importance of job titles, and that too after conducting proper research. There are arguments both in favour and against the value of job titles. After reading numerous articles published on this topic, I comprehended that most of the arguments, whether in favour or against, are grounded in the authors' assumptions on this subject. Of course, many of the authors have endeavoured to validate their claims by quoting subject experts or knowledge acqui...

Management gurus like Michael Porter, Peter Drucker and other worthy practitioners have attained cult status. Their pithy phrases are repeated across the globe from Business Schools to board rooms as universal truths. But do these management truisms always hold good everywhere? Or are they myths that need to be examined for relevance in today's rapidly changing world? In Busted, industry leader Ashok Soota and management consultant Peter de Jager cast fresh light and prompt a rethinking of...

This is a contributed book developed by Djordje Teofilovic and his students from India. It analyzes Hindustan Unilever Limited through the lenses of organizational behaviour (OB).Chapter contributors:Aarushi Madnani, Battini Rahul Tej, Suvankar Das, Amogh Hegde, Vinuta G Anantpur, Nandini Gupta, Abhayjeet Kumar Lal, Sanmita Patnaik, Kavvya Yagnik, Harshita Mohan, Gauri Agarwal, Chelsea Moria and Tarun Yadav

The older rigid traditional models of delivering changes has been replaced with an agile way of delivering changes. The world of apps, and internet driven economy means that any change has to be delivered almost overnight with no scope for delays and the consumer wants things almost immediately.Agile provides that project management methodology to help you get the results immediately.Written for beginners, this book explains Agile concepts using the Scrum approach and fits them tog...

Regardless of why you decided to go out on your own, building a sustainable business is about managing money. As an owner, you have to manage the financial aspects of your business by balancing costs with potential returns. Financial reports provide information not always visible on the surface. Much like x-rays reveal indications about physical health, financial statements tell you about your fiscal health. And just as a doctor learns to interpret x-rays, you too can learn to read and int...