**INSTANT NEW YORK TIMES BESTSELLERA fascinating and enlightening deep dive into the infamous Disney Adult community from the woman behind the popular website The Disney Food Blog.**Disney Adults are grown-ups who derive singular, almost obsessive, joy from all things Disney. They devote countless hours and millions of dollars to Disney offerings, whether or not they have children. They’re avid fans of the films, devotees of the Disney theme parks, collect...

**INSTANT NEW YORK TIMES BESTSELLERA fascinating and enlightening deep dive into the infamous Disney Adult community from the woman behind the popular website The Disney Food Blog.**Disney Adults are grown-ups who derive singular, almost obsessive, joy from all things Disney. They devote countless hours and millions of dollars to Disney offerings, whether or not they have children. They’re avid fans of the films, devotees of the Disney theme parks, collect...

Celebrate your love of the Magic Kingdom with a must-have handbook that features everything from its stunning history to its iconic rides and attractions to surprising trivia, behind-the-scenes facts, and more.From Main Street USA, to Fantasyland, and beyond, I Love Disney’s Magic Kingdom explores every area of the park and is made for the true Disney fanatic—complete with surprising trivia, behind-the-scenes facts, fun quizzes, and so much more.Wh...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products an...

The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days.To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up.But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great t...

Crowned “the picture of grace” by Vogue magazine, the founder of The Plaza Hotel’s Finishing Program spills her insider tips on how to achieve an upper edge in your career.Etiquette expert Myka Meier has coached thousands of business professionals and worked with internal human resources and hiring departments of some of the most successful Fortune 100 companies to learn what it takes to be the best in business. It may surprise you to learn that etiquette ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster ...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learnin...

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.Zuckerberg has been on the frontline of the social media movement since Facebook's early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networkin...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buye...

Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.Things a Little Bird Told MeFrom GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-t...

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"—Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."—