The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Master...

This edited volume gathers the proceedings of the Symposium GIS Ostrava 2016, the Rise of Big Spatial Data, held at the Technical University of Ostrava, Czech Republic, March 16–18, 2016. Combining theoretical papers and applications by authors from around the globe, it summarises the latest research findings in the area of big spatial data and key problems related to its utilisation.Welcome to dawn of the big data era: though it’s in sight, it isn’t quite here yet. Big spatial dat...