From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominanceAndy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of f...

First Aid for Sport: A Kit Bag Guide is a practical, clear guide to dealing with first aid in sports situations.Designed to be durable and weather-resistant, and spiral-bound so that it stays open easily during on-the-spot use on the pitch/running track/playground, it will withstand being kept in a kit bag all season round.Aimed at coaches, teachers and players who need information quickly when dealing with their own or their teammate's injuries, t...

Ride in the back of the ambulance with Sherry Jones MayoShare the innermost feelings of emergency services workers as they encountertrauma, tragedy, redemption, and even a little humor. Sherry Jones Mayo has beenan Emergency Medical Technician, Emergerncy Room Nurse, and an on-scene criticalincident debriefer for Hurricane Katrina. Most people who have observed orexperienced physical, mental or emotional crisis have single perspectives. Thisbook allows readers to s...

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human

This handy reference puts essential information at your fingertips! Pocket Reference for the 12-Lead ECG in Acute Coronary Syndromes, 3rd Edition helps you recognize ST segment elevation myocardial infarction (STEMI) by introducing the 5-step approach to 12-lead analysis, making it faster and easier to learn 12-lead interpretation. Clear and concise, this book provides a simple, step-by-step approach along with tables, illustrations, and practice 12-lead ECGs to help you determine the like...

4 STAR DOODY'S REVIEW!"The purpose is to help healthcare professionals study, learn, and retain critical information needed for the emergency care of children and improve performance on the PALS final exam. Numerous healthcare professionals are required to pass a PALS course each year. The book is easy and fast to read, while closely following current American Heart Association guidelines.....To review the content covered in a PALS course, this book uses a question ...

Mike Cyra takes us on another hilarious grand tour of the strange medical humor in the real-life world of emergency medicine and surgery. Whether he’s assisting trauma surgeons who are singing “Take me out to the ballgame” while removing a well-placed iconic symbol of America’s greatest past time, learning how fast he can run after being shot at by an angry couple who called for an ambulance, working with a prankster-loving urologist who demonstrates how bladder problems were diagnosed bef...

Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences o...

This self-test book of self-assessment questions and quizzes that is designed to both test paramedic students learning pathophysiology and help them understand their knowledge gaps by explaining the answers to the questions included.

As societies become more complex and interconnected, the global risk for catastrophic disasters is increasing. Demand for expertise to mitigate the human suffering and damage these events cause is also high. A new field of disaster medicine is emerging, offering innovative approaches to optimize disaster management. Much of the information needed to create the foundation for this growing specialty is not objectively described or is scattered among multiple different sources. This definitiv...

Full-color illustrations show clear, vivid presentations of essential concepts and common cardiac rhythms for clear and easy interpretation.Concise, accessible bullet points and numbered lists make key information easy to find, read, and understand.Over 70 tables throughout the text including dysrhythmias and cardiac medications provide the basics of dysrhythmias and medications at a glance.Commonly used...

This book addresses the theoretical elements of paramedic courses including psychology and sociology and provides clear links to practice.