Named an Inc. Business Beach Read for Summer 2016!In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economyToday, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “...

How do you break the ice in the UAE?When do you present a contract in China?How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, an...

"Entertaining and informative. Desai takes us on a journey through the fundamentals of finance, from asset pricing to risk and risk management, via options, mergers, debt, and bankruptcy."- John Lanchester, The New Yorker"A fascinating new perspective on modern finance," —Oliver Hart, 2016 Nobel Laureate in Economics"Lucid, witty and delightfully erudite...From the French revolution to film noir, from the history of probability to J...

In this timely book, authors Matthew and Terces Engelhart present the idea that love before appearances is the antidote to our spiritual, environmental, and social degradation. Exploring topics such as mission statements, manager as coach, human resources as a sacred culture, and inspirational meetings, they offer a manual for building a spiritual community at the workplace—a vital concept in an age when work consumes the bulk of most adults’ time. Business, the authors e...

South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world.With just a fraction of Japan's land area, less...

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the...

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendation...

A humorous and keen look at the roller-coaster boom and bust of the 1960s and 1970s by the New York Times–bestselling author of Business AdventuresJohn Brooks blends humor and astute analysis in this tale of the staggering "go-go" growth of the 1960s stock market and the ensuing crashes of the 1970s. Swiftly rising stocks promised fast money to investors, and voracious cupidity drove the market. But the bull market couldn't last forever, and the fa...

In recent years, the financial system has been upended. People are no longerconfident in the financial markets or in their ability to accumulate and save money.Bills pile up as incomes plummet, all while people seek a financial lifeline.Enter Bitcoin.Recently created as an alternative currency to be used internationally,Bitcoin has since taken the world by storm. Millions of savvy consumers andinvestors have amassed fortunes, but their prosperity h...

From Bitcoin to Apple Pay, big changes seem to be afoot in the world of money. Yet the use of coins and paper bills has persisted for 3,000 years. In How Would You Like to Pay?, leading anthropologist Bill Maurer narrates money's history, considers its role in everyday life, and discusses the implications of how new technologies are changing how we pay. These changes are especially important in the developing world, where people who lack access to banks are using cell phones in cr...

Provide full coverage of the latest syllabus for examination from 2018 with a full-colour textbook written especially for the international student and endorsed by Cambridge AssessmentInternational Education.- Provide thorough preparation for students' examination with a range of questions and activities that engage students while checking their understanding of the key concepts- Consolidate learning with structured and multiple-choic...