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Showing results for "bob mckercher"

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Showing 1 - 5 of 5 Results

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2026

EN

Accessible

Cultural Tourism remains the only book to bridge the gap between cultural tourism and arts/heritage management. Previous editions explored how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to examine cultural tourism as it encounters the shocks and disruptions of the 21st century. An umbrella approach to cultural tourism represents a unique feature of the book, pr...

71,83 €

2023

EN

Accessible

Design and implement successful Web-based courses!This wide-ranging book discusses both the micro and macro aspects of using the Internet to enhance your travel and tourism curriculum. The Internet and Travel and Tourism Education offers useful insights for both novices and experienced users. With these suggestions, you can use online resources to contribute to your class objectives. The innovative teaching strategies presented in The Internet and Travel and Tourism Education will not soon...

60,87 €

Tourist Behaviour

An International Perspective

2016

EN

Tourist Behaviour: International Perspectives provides a collection of all consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections the book presents research including the themes of influence, motivation, choice and consumption and experience. With contributions from over 15 countries, the book presents an interdisciplinary approach of the...

102,49 €

Cultural Tourism

The Partnership Between Tourism and Cultural Heritage Management

2012

EN

Accessible

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when t...

86,44 €

Sex and Tourism

Journeys of Romance, Love, and Lust

2012

EN

Accessible

Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective!With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Lust takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the international tourism industry. The editors have created a model that views the situation from three different perspectives: tourist, touris...

64,53 €