Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book se...

For the first time, a book exists that compiles all the information candidates need to apply for their first Snowboard instructors job, or to apply for a better job.What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a mu...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadershi...

From the man whose outrageous comments on TV divided the country, and almost caused an international incident, comes this very funny memoir. Packed with stories from his eventful childhood and his long and adventurous career in journalism, this is a gripping, often hilarious and always entertaining read. It gives a fascinating insight into the complex character of Paul Henry. *He's surprising - he doesn't subscribe to any expected set of beliefs, he's an individual with contradictory opini...

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, sh...

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial ComplexWhy do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are...

ONE OF THE HOLLYWOOD REPORTER'S 100 GREATEST FILM BOOKS OF ALL TIME • From one of our most distinguished film scholars, comes a rich, penetrating, amusing book about the golden age of movies and how the studios worked to manufacture stars.With revelatory insights and delightful asides, Jeanine Basinger shows us how the studio “star machine” worked when it worked, how it failed when it didn't, and how irrelevant it could sometimes be. She gives us case stud...

Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas.Whether you’re a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, ...

Schwarzenegger intimidates.Sharon Stone strips.Leno and Letterman duel.In twenty years of raw and raucous celebrity profilesIrreverently bold journalist Bill Zehme has long been celebrated for his ability to get under the skins of our most elusive icons, from the evasive Warren Beatty to the ever-unpredictable Madonna to the much misunderstood Barry Manilow. Now his most provocative work is collected for the first time, with over twenty-five la...

Collected here for the first time are sixteen interviews and articles with and about the hottest band in the world: KISS. Warren Lapine is an experienced interviewer and a long time KISS fan. This book is just what the doctor ordered for the hard core KISS fan. These interviews are insightful and intelligent, Lapine asks Paul Stanley and Gene Simmons the questions that KISS fans want to have answered.

Over the years, the companies have deployed an arsenal of schemes in an attempt to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day.This is the story of the greatest corporate rivalry never told. Other books have revealed elements of the Marve...

Picasso apparently said, "when critics get together, they talk about theory. When painters get together, they talk about turpentine.' That has been my experience, as far as film and film studies are concerned. Critics, academics, and theoreticians talk theory. That is what they know. Artists talk about their processes in making art. This is my attempt to apply what I know to a beginning study of film.Emerging filmmakers need to know the basics of their art form: the language of the...