Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discov...

This book delivers what sewers are looking for: beautiful, hand-made projects such as ornaments, photo frames, applique cute terry cloth bibs, book covers and flower pins, for the home or to give as gifts.Inexpensive to make and easily completed in an evening or less, Sew It in Minutes gives sewers:• Unique projects to do in 60, 90, 120 or 240 minutes using basic sewing techniques• Diverse collection of projects for a great price• Four projects of var...

Customers everywhere describe their interactions with companies in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.We see...

It's hard to live when you're on the run…Taylor Van Zant, the owner of Swamp Eagle Security, thought he was doing a good thing when he destroyed the slave ring operating out of Droxis, even though the slavers blew up the red diamond mine there as they tried to escape.Unfortunately, the mine belonged to the synthetic intelligence running the Merchant Guild, and it was…displeased with the mine's destruction, so it put out a death contract on all the members o...

Brothers look out for brothers. Usually…With the Merc Guild opening up contracts again, it's Zuul eat Zuul to get one as there are far more companies looking for work than there are contracts to be had. So when Taylor Van Zant gets an inside line on a 30-million-credit contract for Swamp Eagle Security, he races to Karma to throw his hat in the ring.Unfortunately, Taylor arrives to find that the other North Florida mercenary company—the River Hawk ...

A ground-breaking and rigorous presentation of coproduction in researchIn Research Coproduction in Healthcare, a team of experienced applied health researchers and decision makers deliver a robust exploration of collaborative ways on how to plan and conduct healthcare research. The book explores relational skills that are essential to achieving successful coproduction, including trust through humility, ongoing communication, emotional intelligence, and the...

Now with all new content by John Ringo!WITH FRIENDS LIKE THESE . . .With the Earth in the path of the rapacious Posleen, the peaceful and friendly races of the Galactic Federation offer their resources to help the backward Terrans—for a price.Humanity now has three worlds to defend.As Earth's armies rush into battle and special operations units scout alien worlds, the humans begin to learn a valuable lesson: You can protect yourself from you...

Packed with hard-core action written by battle-savvy combat veterans, the explosive Starfist series has become hugely popular across America. Now the saga of the courageous Marines continues in Flashfire,as the 34th Fleet Initial Strike Team (FIST) ventures to the edge of Human Space to fight a number of enemies . . . some on their own side.Tensions erupt between the Confederation and several frontier worlds when civilians are shot dead at an army base on ...

They’re hunting ghost ships off the Portuguese coast. But the real danger is the one they can’t outrun—each other.Carter “Boomer” Finley’s Tier 1 team is sent to Lisbon under a temporary memorandum with MAOC-N, the multinational task force tracking a terrifying new risk: fentanyl-laced ghost vessels slipping through international waters undetected. When the U.S. Coast Guard uncovers intel linking these ships to mobile sea labs carrying weaponized narcotics—and with...

Lt. Commander Heskan and Komandor Lombardi have only one thing in common - the will to survive.Bitter rivals for over a century, the Brevic Republic and the Hollaran Commonwealth are at war. Cultures that shared a common Terran ancestry have been isolated for decades. Now, Heskan's escort ships must protect Lombardi's heavy cruisers as they are forced to run together into unexplored space from a devastating threat. Each commander faces dissension in the ranks, even as they try to u...

Empires are forged in fire and quenched by blood.Avery Shetty joined the Marines to pay for his engineering degree. It meant leaving behind the woman of his dreams. Now it might mean losing his life.When an ancient alien threat rises, Avery finds himself on the front line of a war he can’t understand, facing a relentless and merciless enemy. What had been an attempt to create a peaceful galactic union becomes a desperate gambit for survival.This str...

Pete Hoffen has spent the last year in the rainforest of the Amazon, slogging through hell and back in service to his country. When an opportunity to join the Mechanized Infantry presents itself, Pete is first in line. He knows that he's going to get shot at one way or another, but the idea of sitting in a warm and more importantly, dry mechanized suit appeals to him almost beyond reason.While still training in the jungle, Pete's squad is called out to intervene in a skirmish in a ...