This book provides an introduction to decision analytic cost-effectiveness modelling, giving the theoretical and practical knowledge required to design and implement analyses that meet the methodological standards of health technology assessment organisations. The book guides you through building a decision tree and Markov model and, importantly, shows how the results of cost-effectiveness analyses are interpreted.Given the complex nature of cost-effectiveness modelling and the oft...

‘Bad Science’ hilariously exposed the tricks that quacks and journalists use to distort science, becoming a 400,000 copy bestseller. Now Ben Goldacre puts the $600bn global pharmaceutical industry under the microscope. What he reveals is a fascinating, terrifying mess.Doctors and patients need good scientific evidence to make informed decisions. But instead, companies run bad trials on their own drugs, which distort and exaggerate the benefits by design. When these trials produce u...

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making t...

What are the possibilities for process mining in hospitals? In this book the authors provide an answer to this question by presenting a healthcare reference model that outlines all the different classes of data that are potentially available for process mining in healthcare and the relationships between them. Subsequently, based on this reference model, they explain the application opportunities for process mining in this domain and discuss the various kinds of analyses that can be perform...

This book looks closely at herbal product development and commercialisation. In spite of an ever-growing demand, there is a dearth of safe and effective herbal products that meet consumers’ expectations. Therefore, this book takes it upon itself to elaborate on the development process of herbal insecticides, repellents and biomedicines from a commercialisation point of view.The introductory chapters deal with the various strategies for disease vector control and provide an overview...

This text focuses on various factors associated with orphan diseases and the influence and role of health information technologies. Orphan diseases have not been adopted by the pharmaceutical industry because they provide little financial incentive to treat or prevent it. It is estimated that 6,000-7,000 orphan diseases exist today; as medical knowledge continues to expand, this number is likely to become much greater. The book highlights the opportunities and challenges in this increasing...

This book defines the phenomenon of mHealth and its evolution, explaining why an understanding of mHealth is critical for decision makers, entrepreneurs and policy analysts who are pivotal to developing products that meet the collaborative health information needs of consumers and providers in a competitive and rapidly-changing environment. The book examines trends in mHealth and discusses how mHealth technologies offer opportunities for innovators and entrepreneurs, those who often are in...

This book is a comprehensive, interdisciplinary resource for the latest information on implantable medical devices, and is intended for graduate students studying electrical engineering, electronic instrumentation, and biomedical engineering. It is also appropriate for academic researchers, professional engineers, practicing doctors, and paramedical staff. Divided into two sections on Basic Concepts and Principles, and Applications, the first section provides an all-embracing perspective o...

This book presents a comprehensive and up-to-date treatise of a range of methodological and algorithmic issues. It also discusses implementations and case studies, identifies the best design practices, and assesses data analytics business models and practices in industry, health care, administration and business.Data science and big data go hand in hand and constitute a rapidly growing area of research and have attracted the attention of industry and business alike. The area itself...

In the past decade there has been a worldwide evolution in evidence-based medicine that focuses on real-world Comparative Effectiveness Research (CER) to compare the effects of one medical treatment versus another in real world settings. While most of this burgeoning literature has focused on research findings, data and methods, Howard Birnbaum and Paul Greenberg (both of Analysis Group) have edited a book that provides a practical guide to decision making using the results of analysis and...

This book discusses current health care challenges and new strategies for innovative solutions in this area from an interdisciplinary perspective of health care management, business economics, and medicine. It presents the idea of a “boundaryless hospital”, a conceptual model of a patient-centric, value-based health network that overcomes typical sectorial, organizational, and geographical boundaries and offers greater efficiency and better quality outcomes for patients.Effective h...

A true story of a visit to hospital - the ups, the downs, and the absurdities. A combination of a true medical situation and all the serious and comedic aspects involved with it.