Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out...

Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out...

Apply the techniques needed to build VR applications for mobile and standalone head-mounted displays (HMDs) using the Unreal Engine. This book covers the entire VR ecosystem including production tools, Unreal engine, workflows, performance and optimization, and presents two fully-developed projects to reinforce what you've learned. Media designers, CG artists and other creatives will be able to take advantage of real-time engine techniques and easy-to-learn visual scripting logic to turn t...

When people talk about the future, they usually mean virtual reality. The reason is that when you say "the future," most people think of science fiction, and nearly all SF takes place in a virtual space. The word metaverse is actually an old term for cyberspace–the virtual environment that exists on computers. So, you could argue that the metaverse and cyberspace are virtually the same things.The word metaverse originally meant just one thing: a synonym for the word universe. Now, ...

From Facebook Messenger to Kik, and from Slack bots to Google Assistant, Amazon Alexa, and email bots, the new conversational apps are revolutionizing the way we interact with software. This practical guide shows you how to design and build great conversational experiences and delightful bots that help people be more productive, whether it’s for a new consumer service or an enterprise efficiency product.Ideal for designers, product managers, and entrepreneurs, this book explores wh...

An easy-to-understand primer on Virtual Reality and Augmented RealityVirtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.With VR and AR poised to become mainstream within the next few years,...

Find out from an industry veteran exactly what you need to do to become a game designer, tester, artist, producer, programmer, writer, soundtrack composer, videographer, or sales/marketing professional. You’ll get full-spectrum coverage of positions available within the game industry as well as details on how a game is created--from start to finish--and much more.

Grounded Innovation: Strategies for Creating Digital Products focuses on the innovation processes and technical properties of digital products. Drawing on case studies, the book looks at systematic ways to ground innovation in both technology and human needs, and it explores how digital products have become integrated in the real world. It provides guidelines to innovation in a new technical environment, including prototyping and testing, within the cultural or financial parameters of a bu...

Practical advice for designers already working in the games industry and wishing to hone their skills as well as for those aspiring to such a career. The author, an industry veteran with over ten years experience (lead designer Dragon Age - Origins) explains how companies decide which videogames to make, how to build designer-friendly game engines and pipelines and how to prototype and test. Along the way the author explores his own experiences with game development and the dif...

This book by Augment, a venture-backed AR enterprise software, is written as an overview of what augmented reality truly is, how it works, and the way it will revolutionize business."A great summary of the potential for Augmented Reality in the business environment. A perfect read for marketers and sales people looking to get a quick understanding of AR." - Amy Messenger, Managing Director, US Technology Practice, Ogilvy"What makes Augment's ebook really standout is the det...

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as:

A Designer's Guide to Creating Realistic 3D Experiences For Extended RealityDesigning Immersive 3D Experiences helps visual designers move into the fast-growing fields of 3D and extended reality (XR) design. Author Renée Stevens (Powered by Design) introduces a proven approach and an effective design-thinking process you can use to create successful immersive user experiences. The book is grounded in familiar design principles and explores how you can bu...