This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book.Allworth Pre...

The Long-Awaited Update for Building a Thriving ConsultancyCompletely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on:Blogging and social networkingGlobal consu...

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple IdeaStephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding.Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off th...

Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time-in production, in new product development, and in sales and distribution-represent the most powerful new sources of competitive advantage.With many detailed examples from companie...

Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers’ careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designer’s Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical gui...

You have a great idea for a new business. Or maybe you're ready to leave your company and branch out on your own. But where do you begin? Let successful business owner Judy Harrington show you the way! With her straightforward, no-nonsense advice, you can make sure your business succeeds and flourishes. Completely revised and updated, this one-stop resource contains important information on:Using the latest online marketing tools, including webinars and socia...

The new edition of bestselling real-world guide to consultancy success, from the “Rock Star of Consulting” Alan WeissThe second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows y...

THE BRIEFCASE BOOKS SERIESNow translated into nine languages! This reader-friendly, icon-rich series is must reading for all managers at every level.All managers, whether brand new to their positions or well established in the corporate hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and va...

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profi...

“[Weiss is] one of the most highly respected independent consultants in the country.”—New York PostIf you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running—fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully—while funds last and while support systems r...

Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, twenty-something entrepreneur and sold it to a private equity firm before the age of thirty-after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him.He's been a growth consultant for several more multimillion-dollar startups. His companies have been featured in TechCrunch more than a dozen times.Now, he shares his remarkable story in Getti...

“Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections … in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!”— Len Schlesinger President, Babson Collegeformer Vice Chairman and COO, Limited Brands“A retail brand is built from the cumulative effect...