Winner of the 2022 Broadcast Education Association Book AwardOne of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements...

This book examines how radio announcers construct, prepare, and perform their on-air personalities during a time when the radio industry is fighting to stay relevant amid expanding media options. Crider conducted interviews with key on-air personnel at eleven broadcast stations in order to analyze how each individual created a narrative on-air personality, conducted conversations outside of their performance, were affected by the setting and situation, embraced the role of the listening au...