Showing results for "david jeffries"
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2007
EN
Accessible
'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know: * How different countries and communities have coped with the opportunities and threats posed by tourism * How they pl...
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Setting the Table
The Transforming Power of Hospitality in Business
2009
EN
The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around?...
2012
EN
This is a comprehensive resource for new language teachers and experienced professionals who wish to enhance their knowledge of working with students who have a Specific Learning Difference such as dyslexia. It can be used a core text, forming the basis of a course, or as supplementary reading to extend existing courses.
Count More Beans
7 Steps to making more profit, having more cash and maximising the value of your cafe
2017
EN
Do you want to go beyond just making good coffee?Successful cafe entrepreneurs are not only keeping their doors open but also opening more doors to opportunities. If you want to build a sustainable cafe business and have people lining up to do business with you - and for your business to support a better lifestyle and positively impact our world - this book is for you.In Count More Beans you'll discover the seven key areas to focus on to make your cafe a successful...
2012
EN
Accessible
Now in its third edition, this successful must-have manual is thoroughly updated with new chapters and material, covering issues including: * Technology development - the different types of travel agency systems available, what they do, how they do it and how to use them * The Internet - how it is used to book travel, forecasts for its future use and how travel agenets stand in relation to it * Global distribution systems - how to make bookings, and the new windows-based environment * A fu...
Reading Tourism Texts
A Multimodal Analysis
- Book 36 -
- Tourism and Cultural Change
2014
EN
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed ov...
2006
EN
Accessible
Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.Since the publication of the second edition in 1999 major changes have occurred in the industr...
2013
EN
Accessible
The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture and society and explores the growth of this island as an “exotic” vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultura...
2006
EN
The SAGE Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critical...
Contemporary Wine Studies
Dancing with Bacchus
2015
EN
Accessible
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses.This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues...
2012
EN
Accessible
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edi...
2007
EN
Accessible
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the ...











