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Showing results for "eva panetti"

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Transformative Strategic Thinking

The Art of Disciplined Business Creativity

2024

EN

In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses' survival and success hinge on their ability to transform continuously.The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today's market isn't just about innovative products or cutting-edge technology—it's about pioneering business m...

12,71 €

The Dynamics of Local Innovation Systems

Structures, Networks and Processes

2019

EN

This book offers a comprehensive overview of the dynamics underpinning the successful performance of local innovation systems (LIS), that is, spatial concentration of innovation activities in specific geographical areas, characterized by the synergetic co-localization of research centers, innovation-driven enterprises, large corporations and capital providers.The reader will gain a deeper knowledge of LIS theory and learn about the theoretical and empirical challenges of studying t...

54,78 €

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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


2011

EN

Accessible

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common ...

1,88 €

2011

EN

The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate 'knowledge' and learn from experience.Key areas of update in the new edition are:Resource based view of the firmCapa...

41,99 €

The Lean Startup

The Million Copy Bestseller Driving Entrepreneurs to Success


2011

EN

Accessible

**THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------**Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean St...

14,99 €

Open Innovation

Researching a New Paradigm

2008

EN

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical...

43,34 €

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

2014

EN

Accessible

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you...

8,68 €

2012

EN

Macroeconomic research on human capital - the stock of human capabilities and knowledge - has been extensively published but to date the literature has lacked a comprehensive analysis of human capital within the organization. The Oxford Handbook of Human Capital has been designed to fill that gap, providing an authoritative, inter-disciplinary, and up to date survey of relevant concepts, research areas, and applications. Specially commissioned contributions from over 40 authors re...

43,34 €


2013

EN

The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly managed. With contributions f...

40,16 €

Only the Paranoid Survive

How to Exploit the Crisis Points That Challenge Every Company


2010

EN

Accessible

Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive.Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a compan...

10,27 €

2010

EN

Accessible

Economists examine the genesis of technological change and the ways we commercialize and diffuse it. The economics of property rights and patents, in addition to industry applications, are also surveyed through literature reviews and predictions about fruitful research directions. Two volumes, available as a set or sold separately - Expert articles consider the best ways to establish optimal incentives in technological progress - Science and innovation, both their theories and applications...

117,97 €


2005

EN

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dyn...

24,48 €