This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on ...

Guide to Front Office Operation is a primer on the lodging and hotel business. The manual gives the user an overview of the front office or reception in a lodging operation with a look into the world of hotels. It explains the guest cycle and how it affects the hotel operation at every stage of the cycle. The guide includes outlines of basic and standard procedures as practised in hotels worldwide.The manual is ideal for managers and owners especially for smaller hotels without man...

Many aspire to be leaders and entrepreneurs where they too could set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector. Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique however in focusing on the contemporary hospitality industry. The text is based on over 100 in-depth...

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media,

This book examines the complex interplay between industrial heritage and tourism. It serves to stimulate meaningful dialogue about the socioeconomic values of industrial sites and the use of tourism for the growth of the creative economy, and to better understand how the collective social memory and local identity connected to these sites have been shaped by different social groups over time. The volume presents a conceptual framework underpinned by case studies drawn from Asia, North Amer...

The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer ...

With over 500 beautiful photographs, Cool Hotels showcases the best hotels in India, the Maldives and Sri Lanka.Be it a rustic retreat or a five-star, super-deluxe resort that can hold its own globally, all are at the cutting-edge of the new wave of hotel design and management. Each property has been hand-picked according to a set of criteria that includes a strong design aesthetic, architectural integrity, a commitment to service and a sense of individual...

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stag...

National parks have always been an emotive and iconic symbol, ever since the first parks of the modern era were created in the mid-nineteenth century. This book, based on original research, delves deeply into their character and significance, and the larger context in which they developed.The book celebrates the deserved attractiveness of the parks as wilderness or 'spectacle' to millions of visitors, but also emphasises how there was nothing inevitable, self-sustaining or without ...

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

Although blurred and heavily contested, the concept of ’tourist destination’ still deserves careful attention. Despite its unstable characteristics, ’destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped an...

This book investigates ‘home’ and ‘homeland’ as destinations of touristic journeys and adds to recent scholarly interest in the intersection between tourism and migration. It covers the temporary visits and journeys in search of home and homelands by migrants, displaced people, exiles and diasporic communities in a wide range of different geographical and historical contexts. Personal and collective forms of memory are shown to play a key role in the motivation for, and experience of, such...