A Companion to African Rhetoric, edited by Segun Ige, Gilbert Motsaathebe, and Omedi Ochieng, presents the reader with different perspectives on African rhetoric mostly from Anglophone sub-Saharan Africa and the Diaspora. The African, Afro-Caribbean, and African American rhetorician contributors conceptualize African rhetoric, examine African political rhetoric, analyze African rhetoric in literature, and address the connection between rhetoric and religion in Africa. They argue for a holi...

his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to t...

The relationship between media development and politics is inherently intertwined, and characterised by a push and pull as one is steamrolled ahead by the introduction of new technologies and the other scrambles to keep up with the implications. Nowhere is this clearer than in the history of television in South Africa. This edited volume, 50 Years of Television in South Africa, explores the evolution, impact, and future of television in South Africa. It's unique contribution lies in its in...

This book explores the various kinds of political communication that social media enables or curtails in African indigenous languages. Despite calls to decolonise the media, indigenous languages still have minimal representation on digital platforms like Twitter (now X), Facebook, TikTok, and Instagram, and existing studies have tended to focus on stylistic elements rather than a deeper exploration of how indigenous languages are used in political communication. This book addresses this ga...

The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution by providing the following: a historical account of the development of the sector, an in-depth look at some of the ...

The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution focusing on a critique of the medium’s role in community-building and culture making among others. While the book w...

This book critically analyses the important role of radio in public life in post-apartheid South Africa.As the most widespread and popular form of communication in the country, radio occupies an essential space in the deliberation and the construction of public opinion in South Africa. From just a few state-controlled stations during the apartheid era, there are now more than 100 radio stations, reaching vast swathes of the population and providing an important space for citizens t...

This book redefines multilingualism via the concept of radio in Africa. Africa presents unique challenges of lingual diversity which the media still struggles to accommodate, particularly when it comes to indigenous languages. Contributors argue that the linguistic realities of African radio reflect ethnic co-existence and fluidity of identity in pre-colonial, colonial and post-colonial contexts. They argue that communities consist of several “majorized” and “minoritized” indigenous langua...

This book places television in Africa in the digital context. It address the onslaught of multimedia platforms, digital migration and implication of this technology for society. The discussions in the chapters contained in this book encompass a wide range of issues such as digital disruption of television news, internet television and video on demand platforms, adaptations, digital migration, business strategies and management approaches, PBS, consumption patterns, scheduling and programmi...

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media...

The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Andrew Chadwick terms a hybrid system. Power is wielded by t...

New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Chadwick terms a hybrid system. From American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotly contested political scanda...