**Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world."The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its con...

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire*How did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?And what can any founder or marketer learn from them?*Greg Hoffman joined Nike as 22-year-old design i...

Brought to you by Penguin.From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on...

**Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world."The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its con...

Instant New York Times and USA Today Bestseller.Tech visionary and co-founder of Manas AI Reid Hoffman shares his unique insider’s perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities."An essential companion." — Fei-Fei Li"An important read." —Bill Gates"Brilliant mind. Compassionate heart. Bold ideas…Read this book!” —Van Jones"Refreshingly optimist...

'Both pioneering and fundamental. This is the essential history of Ukraine, from one of the greatest Ukrainian thinkers and scholars.' Timothy Snyder #1 New York Times and #1 Sunday Times bestselling author of On Tyranny'Ukrainian historian Yaroslav Hrytsak's vivid, sweeping book lays bare the enduring pride that persuaded his countrymen to resist Russian aggression and offers grounds for hope.' ...

**Narrated by Scott Wallace and converted with AI to Reid Hoffman's voiceInstant New York Times and USA Today Bestseller.Tech visionary and co-founder of Manas AI Reid Hoffman shares his unique insider’s perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities."An essential companion." — Fei-Fei Li"An important read." —Bill Gates"Brilliant mind. Compassionate heart. Bold ideas…...

Greg West faced the unimaginable reality of losing his beautiful wife, Tiki, after 31 years of marriage. Two years later, the weight of grief slowly began to melt, reshaping itself into enduring memories. In the quiet aftermath of that loss, a new journey began.Tiki Blue is a poetic journal of survival, resilience, and rediscovery. With verses scribbled from airport lounges, seaside cafés, and van road trips, Greg captures the raw, unfiltered emotions of grief and the quie...

The National Book Award–winning story collection from the author of The Orphan Master’s Son offers something rare in fiction: a new way of looking at the world.“MASTERFUL.”—The Washington Post “ENTRANCING.”—O: The Oprah Magazine “PERCEPTIVE AND BRAVE.”—The New York TimesThroughout these six stories, Pulitzer Prize winner Adam Johnson delves deep into love and loss, natural disasters, the influence of tech...

A compelling look at the contemporary art and artists that are transforming Detroit's physical landscape.Detroit's unique and partly abandoned cityscape has scarred its image around the world for decades. But in the last several years journalists have begun to view the city through a different lens, focusing on the wide range of contemporary artists finding inspiration amid the emptiness and adding a more complex chapter to the story of a city long labeled as a hau...

The astonishing year when German democracy faced crisis and near destruction.1923 was one of the most remarkable years of modern European history. In January, France and Belgium militarily occupied Germany's economic heartland, the Ruhr; triggering a series of crises that almost spiralled out of control. Hyperinflation plunged millions into poverty. The search for scapegoats empowered political extremes. Hitler's populism ascended to national prominence. Communists...

The story of how the British shaped sport, and sport shaped the British.Sport is an enduring element of British life and culture. Few other strands of Britain's history touch on so many significant aspects of past and present: national identity, class, gender, the relationship between country and town, the rise of commerce, the evolution of ethical debate. And that's apart from the on-field action - the triumphs and heartbreaks that have become part of the national...