No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

"A discussion that is meaty, contemporary and expansive . . . Berns artfully blends social critique with technical expertise."- The Washington Post Book WorldIn a riveting narrative look at the brain and the power of novelty to satisfy it, Dr. Gregory Berns explores fields as diverse as neuroscience, economics, and evolutionary psychology to find answers to the fundamental question of how we can find a more satisfying way to think and live.We join Berns as he...

"Dog lovers and neuroscientists should both read this important book." -- Dr. Temple GrandinWhat is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just the beginning. In What It's Like to Be a Dog...

What does your dog really think about you?To find out, Gregory Berns became the first neuroscientist to persuade dogs to lie in an MRI machine wide awake. Now we know more about our best friends than ever before – how varying capacities for self-control and different value systems set them apart as individuals, and how deeply they understand the words we speak to them. Berns’ discoveries have profound implications for how we communicate with and treat these beloved animals....

A New York Times–bestselling author reveals how the stories we tell ourselves, about ourselves, are critical to our livesWe all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don’t just tell stories; we are the stories. Our self-identities are fleeting phenomena, continually reborn as our conscious minds receive, filter, or act on incoming information from the wor...

What is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist Gregory Berns and his team began with a radical step: they taught dogs to go into an MRI scanner—completely awake. They discovered what makes dogs individuals with varying capacities for self-control, different value systems, and a complex understanding of human speech. And dogs were just the beginning. In What It's Like to Be a Dog, Berns explores the fascinating inner lives of wild animals from dolphin...

A New York Times–bestselling author reveals how the stories we tell ourselves, about ourselves, are critical to our livesWe all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don’t just tell stories; we are the stories. Our self-identities are fleeting phenomena, continually reborn as our conscious minds receive, filter, or act on incoming information from the wor...

Whether you load your iPod with Bach or Bono, music has a significant role in your life—even if you never realized it. Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understandi...

**“Want to understand the changing world? Start with what stays the same. That’s the amazing conclusion of Morgan Housel’s fascinating, useful, and highly-entertaining book.”— Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling authorFrom the author of the international blockbuster, THE PSYCHOLOGY OF MONEY, a powerful new tool to unlock one of life’s most challenging puzzles.**Every investment plan under...

**A New York Times Editors' ChoiceA Washington Post Best Nonfiction Book of 2021A New York Times Notable BookA bold new book reveals how we can tap the intelligence that exists beyond our brains—in our bodies, our surroundings, and our relationships**Use your head.That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve got it exactly backw...

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength• Whether nice guys finish last and why the best lessons about cooperation come...

**WINNER OF THE 2026 PULITZER PRIZE FOR OPINION WRITINGThe National Book Award winner's biography of a ruthless man's ascent to near-absolute power.**“In a country where journalists critical of the government have a way of meeting untimely deaths, Gessen has shown remarkable courage in researching and writing this unflinching indictment of the most powerful man in Russia.” —The Wall Street Journal“Thanks to fearless reporting and ac...