Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby BoomersThink Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else.Yankelovich actually coined the term "Baby Boome...

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by J. Walker Smith and Ann Clurman turn...

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating produc...

A fresh look at what it means to lead from two of the biggest names in leadershipIn these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal, and bold new book, bestselling authors James Kouzes and Barry Posner reveal ten time-tested truths that discuss what eve...

In today's complex work world, things no longer get done simply because someone issues an order and someone else follows it.Most of us work in socially intricate organizations where we need the help not only of subordinates but of colleagues, superiors, and outsiders to accomplish our goals. This often leaves us in a "power gap" because we must depend on people over whom we have little or no explicit control.This is a book about how to bridge that gap: how to exercise the p...

We need our neighbors and community to stay healthy, produce jobs, raise our children, and care for those on the margin. Institutions and professional services have reached their limit of their ability to help us. The consumer society tells us that we are insufficient and that we must purchase what we need from specialists and systems outside the community. We have become consumers and clients, not citizens and neighbors. John McKnight and Peter Block show that we have the capacity to find...

The "how-not-to" leadership bookThere is a paradox in leadership: we can only succeed by knowing failure. Every accomplished leader knows there are minefields of failures that need to be navigated in order to succeed. Wouldn't it be great to have the insights to help you prevent from making avoidable mistakes? Unfortunately, in business talking about mistakes can be taboo, and, at a certain level, learning from failure is not an option. Weinzimmer and McConoughey s...

Discover how African-American professionals can combine their personal strengths with the wisdom of others to plant the seeds of a positive, lasting legacy in the workplace.Randal Pinkett was the first African-American winner on The Apprentice. When he won, he also became the only contestant to be asked to share his victory with a white woman.For generations, African-Americans have been told that they need to work twice as hard as everyone else to ...

THE NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER!ADVANCE PRAISE FOR THE WHY OF WORK:"Principled, timely, and engaging, The Why of Work teaches that building a culture of abundance and common purpose is essential to organizational success."--Stephen R. Covey, bestselling author of 7 Habits of Highly Effective People"Will have a major impact on how individuals shape their attitude to work, how ...

From the New York Times–bestselling author of The Firm: "A massively detailed history of Harvard Business School . . . and a searing critique." — Kirkus ReviewsWith The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School.Harvard Uni...

AS LONG AS PEOPLE HAVE WORKED together, they have engaged in political games. Motivated by short-term gains-promotions, funding for a project, budget increases, status with the boss-people misuse their time and energy. Today, when many organizations are fighting for their lives and scarce resources there is increased stress and anxiety, and employees are engaging in games more intensely than ever before.Organizational experts Mauricio Goldstein and Philip Read argue that office gam...

With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the organization of the future should look like and must do to survive in the turbulent 21st Century.Outsmart Your Rivals by Seeing What Others Don’t, Jim ChampyOrganization Is Not Structure but Capability, Dave Ulrich & Norm SmallwoodThe Leader’s Mand...