THE GUIDE TO USING EVERYDAY TECH—FROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOK—WITH EYES WIDE OPEN.What if somebody knew everything about you? Your . . .• relationships: work, social, and private• family history, finances, and medical records• even your exact location . . . at any time of the day• personal preferences and purchasesSomebody does. That somebody is “Big Tech.”...

**What if somebody knew everything about you?Somebody does. That somebody is "Big Tech."Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do. And they make billions of dollars by cashing in on your private data.**Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all world called the digital marketplace. These corporate giants may bring us information and entertainment, con...

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can b...

“At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from the Foreword of Hit Refresh

'This book has had an enormous impact'Satya Nadella, CEO, Microsoft'Spectacular. Mind-blowing in its expansiveness and profundity'Steve Wozniak, co-founder of Apple'Iconic'Clay Christensen, author of The Innovator's DilemmaCryptocurrencies are changing the world. They grant everyday people the power to invest, disrupt the world order and contribute towards a better future.

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial TimesIn The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of...

A call to action for the creative class and labor movement to rally against the power of Big Tech and Big MediaCorporate concentration has breached the stratosphere, as have corporate profits. An ever-expanding constellation of industries are now monopolies (where sellers have excessive power over buyers) or monopsonies (where buyers hold the whip hand over sellers)—or both.In Chokepoint Capitalism, scholar Rebecca Giblin and writer and activist Cory Doctorow argue we’re in...

‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Inst...

The New York Times bestseller, from leading innovation expert Alec Ross, a “fascinating vision” (Forbes) of what’s next for the world and how to navigate the changes the future will bring.While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the ...

**The New York Times bestseller, now updated with new material on cyber attacks, digital sovereignty, and tech in a pandemic.From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.“A colorful and insightful insiders’ view of how technology is both empowering and threatening us. From privacy to cyberattacks, t...

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master SwitchBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time...

Technology is rapidly moving into our bodies,” writes cyber expert Keenan, and this book gives a chilling look ahead into where that road may lead us on a one way trip to the total surrender of privacy and the commoditization of intimacy.” Here is the definitive dissection of privacy-eroding and life-invading technologies, coming at you from governments, corporations, and the person next door.Take, for example, Girls Around Me”: a Russian-made iPhone App that allowed anyone to...