Focusing on the various issues that trademark surveys address, this compendium discusses a critical design or analysis topic that an attorney who is presenting, defending, or critiquing a survey must deal with. It brings together the viewpoints of academic and legal experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, the authors explain how the courts have addressed these issues and offer strategic gu...

I WISH I KNEW THEN WHAT I KNOW NOW!Don't get to the end of your law school career muttering these words to yourself! Take the first step toward building a productive, successful, and perhaps even pleasant law school experience—read this book!Written by students, for students, Law School Confidential has been the "must-have" guide for anyone thinking about, applying to, or attending law school for more than a decade. And now, in thi...

How to develop and support a credible opinion of value based on a foundational frameworkThis book provides knowledge and guidance to valuation practitioners on achieving a new level of professionalism and credibility, as well as to those stakeholders in the valuation process in need of assessing the credibility of an appraiser's work product for decision-making purposes. It introduces a well defined framework of key credibility concepts and procedures at each step ...

Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private.Adcreep journeys through the curious and sometimes troubling world ...

The average lawsuit settlement settlement is $165,000! It takes just one disgruntled employee or applicant to file a lawsuit against you. It is crucial for companies (of all sizes) to reduce the risk of lawsuits by creating a legally compliant employee handbook. The employee handbook is the most important communication tool between you and your employees. It also helps supervisors and managers to manage the workforce. A handbook tells employees what the company expects from them and what t...

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.This book uses insights from se...

Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers’insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are:improving sales force effectivenesspower relationships in wholesale distribution channelswholesalers’liabilit...

The New England Law Review offers its issues in convenient digital formats for e-reader devices, apps, pads, and phones. This first issue of Volume 51 (2017) features an extensive and important Symposium, "Behavioral Legal Ethics," with contributions by Catherine Gage O'Grady, Milton C. Regan, Jr. & Nancy L. Sachs, Donald C. Langevoort, Tigran W. Eldred, and Wallace J. Mlyniec. The issue also includes an essay by Elizabeth M. Schneider, "Why Feminist Legal Theory Still Needs Mary Joe Frug:...

As teaching evolves, teacher education must keep up. This book examines systemic reforms that incorporate new technology to improve any teacher education program.While there are books that address the integration of technology into teaching curricula, very few address the process for teacher education faculty and the systemic reform of a teacher education program. Integrating Information Technology into the Teacher Education Curriculum: Process and Products of Change provides pract...