Breathtaking tales of climbers and hunters, runners and racers, winners and losers by the Pulitzer Prize-winning reporter.New York Times reporter John Branch’s riveting, humane pieces about ordinary people doing extraordinary things at the edges of the sporting world have won nearly every major journalism prize. Sidecountry gathers the best of Branch’s work for the first time, featuring 20 of his favorites from the more than 2,000 pieces he has pu...

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. The...

**"A can't-put-it-down modern Western." —Kirk Siegler, NPRLonglisted for the PEN/ESPN Award for Literary Sports Writing**The Last Cowboys is Pulitzer Prize-winning reporter John Branch’s epic tale of one American family struggling to hold on to the fading vestiges of the Old West. For generations, the Wrights of southern Utah have raised cattle and world-champion saddle-bronc riders—many call them the most successful rodeo family in history. Now they find themselve...

“Shows us, in tender detail, a life consumed by our unholy appetites.”—Steve Almond, New York Times Book ReviewThe tragic death of hockey star Derek Boogaard at twenty-eight was front-page news across the country in 2011 and helped shatter the silence about violence and concussions in professional sports. Now, in a gripping work of narrative nonfiction, acclaimed reporter John Branch tells the shocking story of Boogaard's life and heartbreaking death....

A Pulitzer Prize–winning reporter’s gripping portrait of one western family struggling to hold on to age-old American waysNew York Times reporter and bestselling author John Branch takes listeners to the magnificent red soil and rocky arroyos of southern Utah, where the Wright family of Smith Mesa have for generations raised cattle and world-champion saddle-bronc riders—some call them the most successful rodeo family in history.Filled with vivid scenes of cattle ra...

In an Arizona desert a man wanders in a daze, speaking words that make no sense. Within twenty-four hours he is dead, his body swiftly cremated by his only known associates. Halfway around the world archaeologists make a shocking discovery at a medieval site. Suddenly they are swept off to the headquarters of a secretive multinational corporation that has developed an astounding technology. Now this group is about to get a chance not to study the past but to enter it. And with history open...

**NATIONAL BESTSELLER • This gripping and triumphant memoir from the author of The Mountain follows a living legend of extreme mountaineering as he makes his assault on history, one 8,000-meter summit at a time.“From the drama of the peaks, to the struggle of making a living as a professional climber, to the basic how-tos of life at 26,000 feet, No Shortcuts to the Top is fascinating reading.”—Aron Ralston, author of Between a Rock and a Hard Place and su...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a differen...

From the author of the bestseller Eat and Run, a thrilling memoir about his grueling, exhilarating, and immensely inspiring 46-day run to break the speed record for the Appalachian Trail.Scott Jurek is one of the world's best known and most beloved ultrarunners. Renowned for his remarkable endurance and speed, accomplished on a vegan diet, he's finished first in nearly all of ultrarunning's elite events over the course of his career. But after two decades ...

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the...

With a new preface by the author • As featured in the upcoming motion picture Everest, starring Jason Clarke, Josh Brolin, John Hawkes, Robin Wright, Emily Watson, Keira Knightley, Sam Worthington, and Jake Gyllenhaal“I can tell you that some force within me rejected death at the last moment and then guided me, blind and stumbling—quite literally a dead man walking—into camp and the shaky start of my return to life.”In 1996 Beck Weathers a...

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will Help You to: -Understand what the members of your community really want. -Dramatically increase...