In today′s competitive landscape, launching a successful new product or service requires more than just a good idea and theoretical premises to follow. It demands a blend of creativity, design thinking, and strategic execution. This book bridges that gap, offering a practical guide that combines design methodologies with actionable creativity frameworks for successful product development.Aspiring entrepreneurs, business students, and business professionals often lack backgrounds in...

Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications careerEssential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core...

Clinical cardiac electrophysiology is one of the most rapidly expanding fields in cardiology. There are currently no comprehensive case based books in this field. A Case Review of Cardiac Electrophysiology is a case based review of cardiac electrophysiology. The aim of this book is to provide a comprehensive case based review of cardiac electrophysiology. It will include implantable device cases as well as ablation cases and difficult clinical cases and may be used as a us...

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principlesReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical ti...

The all-inclusive guide—from theory to practice—for print and Web designAny well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects ...

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading desi...

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking liv...

The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling.

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms—Facebook, Amazon, and G...

This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions.

In this sharp and witty book, long-time Silicon Valley observer and author Andrew Keen argues that, on balance, the Internet has had a disastrous impact on all our lives.By tracing the history of the Internet, from its founding in the 1960s to the creation of the World Wide Web in 1989, through the waves of start-ups and the rise of the big data companies to the increasing attempts to monetize almost every human activity, Keen shows how the Web has had a deeply neg...

The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).Business Gamifica...