Provides an in-depth account of inoculation theory across multiple disciplines and applied contexts worldwideInoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, m...

The Daily Show and Rhetoric: Arguments, Issues, and Strategies examines the popular Comedy Central program from a rhetorical perspective to uncover the ways in which Jon Stewart, the cast, and writers critique mainstream media and politicians. This volume analyzes the nature of The Daily Show, the arguments the program makes about the media and politics, the strategies that are used, and some of the particular issues about which the program makes arguments. Overall, the c...

In the past decade various studies have examined how political humor may influence various political attitudes and voting behavior; whether it affects learning, cognition and media literacy, how it might shape political participation; how people process different forms of political humor; and more. This book is devoted to anticipating and addressing where the field of political humor and its effects will move in the next generation of scholarship, exploring the continued evolution of the s...

The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as “job hoppers,” recruiting millennials is not enough. Retention of a millennial workforce is imperative for organizational success and longevity. This book explores the expectations held by millennials and the ways in which they differ from those of past generations. It covers a broad range of topics including onboarding, work/life balance, s...

How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others?Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communic...

The founder and director of the Thirty Million Words Initiative, Professor Dana Suskind, explains why the most important—and astoundingly simple—thing you can do for your child’s future success in life is to to talk to them.What nurtures the brain to optimum intelligence and stability?It is a secret hiding in plain sight: the most important thing we can do for our children is to have conversations with them. The way you talk with your growing child...

How can parents and teachers most effectively support the language development and academic success of deaf and hard-of-hearing children? Will using sign language interfere with learning spoken language? Should deaf children be placed in classrooms with hearing children? Are traditional methods of teaching subjects such as reading and math to hearing children appropriate for deaf learners? As many parents and teachers will attest, questions like these have no easy answers, and it can be di...

Most parents today have accepted the message that the first three years of a baby's life determine whether or not the child will grow into a successful, thinking person. But is this powerful warning true? Do all the doors shut if baby's brain doesn't get just the right amount of stimulation during the first three years of life? Have discoveries from the new brain science really proved that parents are wholly responsible for their child's intellectual successes and failures alike? Are paren...

'This book offers real hope' David Stockdale, CEO, British Tinnitus AssociationTinnitus can be a difficult and distressing condition to manage, and many people with tinnitus are currently left to fend for themselves.Misophonia is an increasingly recognized, and equally distressing, condition which is likewise often overlooked by the medical profession, despite the acute anxiety it generates in those experiencing it.However, prospects for recovery ha...

'With real life examples to guide the reader and proven cognitive behavioural techniques, this will help people to overcome the distress associated with tinnitus and live a meaningful life'Dr Rory Allott, Greater Manchester NHS Foundation TrustWorldwide, about one billion people experience tinnitus at some point in their life. It is a life-changing experience for many of them. Learning effective management strategies in a timely fashion is t...

Understand heart rate variability and its role in athletic performance.Heart rate variability (HRV) is a valuable tool used to assess cardiac function, evaluate mental and emotional well-being, and—when used by athletes and coaches—optimize training based on each athlete’s unique data.Written by a world-renowned author team, Heart Rate Variability: Science and Strategies for Peak Performance introd...

Nine out of every ten human beings are naturally right-handed. Those who were not right-handed were feared, shunned, or forcibly retrained in many periods and cultures. Indeed, some members of fundamentalist sects still regard left-handers as in league with the devil, and prejudices against left-handers are reflected in the multiple associations of right with good and left with bad that have become enshrined in everyday language and folklore. A “left-handed compliment” is actually...