To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business.In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing book designed specifically for financial advisors, it provides all the basic mar...

A comprehensive resource for analyzing a variety of categorical data, this book emphasizes the application of many recent advances of longitudinal categorical statistical methods. Each chapter provides basic methodology, helpful applications, examples using data from all fields of the social sciences, computer tutorials, and exercises. Written for social scientists and students, no advanced mathematical training is required. Step-by-step command files are given for both the CDAS and the SP...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards ...

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

Lead change through strategic alignment of project and process performancePractical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Providing executive-level guidance to build a powerful and efficient process from initial adoption to portfolio alignment, this essential resource contains case studies from small to global multin...

Stop haggling and start closing! Let a sales guru show how to get your price in every transaction. These days it seems like we're always in a "buyer's market." But even at a time the word "value" is used interchangeably with "cheap," and the Internet is a bargain hunter's paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections! , Tom Reilly, bestselling author of Value-Added Selling , teaches field-tested, street-smart tactics for engaging price...

The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma consulting company "Over the long term, those who show the greatest imag...

Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan's Strategic Objectives At Risk (SOAR) methodology to work. A must-read for anyone interested in risk management as a strategic, value-ad...

This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.

A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. The Complete Guide to Sales Force Incentive Compensat...

Turn Your Great Idea into a Thriving Business!“A guide that sets first-time entrepreneurs’ feet in the right direction.”Geoffrey Moore, author, Crossing the Chasm“There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.”Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for In...

Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention. But how do you decided what pay scale is suitable for which job and how do you design reward packages which recognise contribution and encourage employees?The Reward Management Toolkit provides practical, step-by-step guidance on designing...