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Showing results for "keith kenney"

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2016

EN

Multisensory media – hybrid media that engage more than the auditory and visual senses – is beginning to change the way that we communicate. While hardware and software for capturing and emitting different types of sensory data are still being developed, this book lays a theoretical foundation for their use. Drawing upon the ideas of philosophers who write about sensory perception as well as each of the senses, Keith Kenney explains the issues that communication and media scholars will nee...

Price48,86 €

2010

EN

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cas...

Price72,05 €

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Universal Principles of Design, Revised and Updated

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions,


2010

EN

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.Whether a...

Price25,96 €

Language at the Speed of Sight

How We Read, Why So Many Can't, and What Can Be Done About It


2017

EN

In this "important, alarming" (New York Times) book, see why so many American students are falling behind in their reading skills while others around the world excel.The way we teach reading is not working, and it cannot continue. We have largely abandoned phonics-based reading instruction, despite research that supports its importance for word recognition. Rather than treating Black English as a valid dialect and recognizing that speaking one dialect can ...

Price12,99 €

What's Math Got to Do with It?

How Teachers and Parents Can Transform Mathematics Learning and Inspire Success


2015

EN

“Highly accessible and enjoyable for readers who love and loathe math.” —BooklistA critical read for teachers and parents who want to improve children’s mathematics learning, What’s Math Got to Do with It? is “an inspiring resource” (Publishers Weekly). Featuring all the important advice and suggestions in the original edition of What’s Math Got to Do with It?, this revised edition is now updated with new research on the brain an...

Price10,48 €

How We Talk

The Inner Workings of Conversation

2017

EN

An expert guide to how conversation works, from how we know when to speak to why huh is a universal wordWe all had teachers who scolded us over the use of um, uh-huh, oh, like, and mm-hmm. But as linguist N. J. Enfield reveals in How We Talk, these "bad words" are fundamental to language.Whether we are speaking with the clerk at the store, our boss, or our spouse, language is dependent on things as comm...

Price12,99 €

Supersizing the Mind

Embodiment, Action, and Cognitive Extension

2010

EN

When historian Charles Weiner found pages of Nobel Prize-winning physicist Richard Feynman's notes, he saw it as a "record" of Feynman's work. Feynman himself, however, insisted that the notes were not a record but the work itself. In Supersizing the Mind, Andy Clark argues that our thinking doesn't happen only in our heads but that "certain forms of human cognizing include inextricable tangles of feedback, feed-forward and feed-around loops: loops that promiscuously criss-cross t...

Price27,87 €

Teaching Students to Read Like Detectives

Comprehending, Analyzing and Discussing Text

2011

EN

Prompt students to become the sophisticated readers, writers, and thinkers they need to be to achieve higher learning. The authors explore the important relationship between text, learner, and learning. With an array of methods and assignments to establish critical literacy in a discussion-based and reflective classroom, you’ll encourage students to find meaning and cultivate thinking from even the most challenging expository texts.

Price26,28 €

2016

EN

This topical survey provides an overview of the current state of the art in technology use in mathematics education, including both practice-oriented experiences and research-based evidence, as seen from an international perspective. Three core themes are discussed: Evidence of effectiveness; Digital assessment; and Communication and collaboration.The survey’s final section offers suggestions for future trends in technology-rich mathematics education and provides a research agenda ...

PriceFree

Reading the Visual

An Introduction to Teaching Multimodal Literacy

2009

EN

Today’s teachers need up-to-the-minute information to help their students make sense of the multimodal texts they encounter daily in and out of school. Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it.  This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of visual and multimodal texts, including historical fiction, pic...

Price29,46 €

2016

EN

The Literary Agenda is a series of short polemical monographs about the importance of literature and of reading in the wider world and about the state of literary education inside schools and universities. The category of 'the literary' has always been contentious. What is clear, however, is how increasingly it is dismissed or is unrecognised as a way of thinking or an arena for thought. It is sceptically challenged from within, for example, by the sometimes rival claims of cultural histor...

Price17,27 €

Visual Communication Design

An Introduction to Design Concepts in Everyday Experience

2017

EN

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to design...

Price31,37 €