Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. Thats millions upon millions of visitors every day searchi...

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet could do for many people and businesses. What was once before a concept that could technically be profitable, had seemingly overnight become a massive cash opportunity. Isn’t it time you read The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions?

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales.Facebook, Twitter, and LinkedIn likely represent a collect...

Marianne J. Dyson recounts for us a time when women were making the first inroads into space flight control, a previously male-dominated profession. The story begins with the inspiration of the Apollo 11 landing on the Moon and follows the challenges of pursuing a science career as a woman in the 70s and 80s, when it was far from an easy path.Dyson relates the first five space shuttle flights from the personal perspective of mission planning and operations in Houston at th...

Although the case study research method is increasingly important and used by many researchers it is still not well understood. Case Study Research in the Quick Guides Series explains the main issues which have to be considered before case study research is undertaken, as well as providing check lists to show how to go about using this research approach.Case study research is not an easy option and this book points out where the challenges are and what needs to be done to ...

`This text provides a timely and comprehensive introduction to major research methods in the Organizational sciences. It will be a boon to all students conducting their projects in this area, and may well become a standard reference for staff teaching research methods to undergraduate and postgraduate students of business studies or organizational behaviour′ - Professor Neil Anderson, Goldsmiths College, University of London′This reasonably priced text would provide an invaluable s...

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, process phases and faults analysis. The model, as presented with practical suggestions, can be...

Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies.The book presents a state-of-the-art account of innovation management and the role of R&D and inn...

This book describes the importance of integration and clustering in creating sustainable economic growth. Modern economic conditions demonstrate the need for governmental stimulation of cluster initiatives in entrepreneurship, and make it necessary to study the experience of developed countries in the sphere of stimulation of cluster initiatives in entrepreneurship, and to offer recommendations for improving the system of state stimulation of these initiatives. The authors conclude that at...

This book describes the status quo of space science in China, details the scientific questions to be addressed by the Chinese space science community in 2016-2030, and proposes key strategic goals, space science programs and missions, the roadmap and implementation approaches. Further, it explores the supporting technologies needed and provides an outlook of space science beyond the year 2030.“Taikong” means “outer space” in Chinese, and space science is one of the most important a...