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Showing results for "leslie mcmann"

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GALVANIZE

How Humanized Copy Motivates a Brand and its Audience

2023

EN

Business writing often drones on and on, and official communications have sometimes needed warning labels. We're jaded. Our relationship with words, as people, has become tenuous. But that also indicates an unprecedented opportunity to inspire and reacquaint a brand's audience with joy, hope, and delight.

Price2,11 €

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Manage your most important workplace relationship.Your boss plays an important role in your career. So how do you navigate this delicate, significant professional relationship without playing political games or compromising your character? Managing Up offers concise, expert tips on:Understanding your manager's priorities and pressuresSetting a positive tone for the relationshipManaging expectations--and eg...

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Start With Why Knowledge Capsule explores how great leaders and organizations inspire action by focusing on their purpose — their “Why.” Instead of starting with what they do or how they do it, they begin with why they exist. Sinek’s central idea is that people don’t buy what you do; they buy why you do it. This principle, illustrated through examples like Apple and Martin Luther King Jr., emphasizes that clarity of purpose fuels loyalty, innovation, and long-term success.


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2014

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To start your own business, you have to change your brain. Among the hardest transitions for individuals is to move from the employee to the entrepreneur mentality. The idea of getting on your own, getting your own business is fantastic. It's the desire of a lot of individuals to leave their jobs and get to be successful business owners. However, is there a transition that has to be made from the employee mentality to the entrepreneur mentality? It’s really exceedingly crucial that you pos...

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Get the competitive edge by learning what you can do to differentiate yourself and your store. These 10 tips are some of the most useful ideas that can ensure your store's success. The 10 tips include foundational ideas that will differentiate your store from your competitors in order to establish a brand, gain customers and customer loyalty. It's all about changing the experience you create with your customers and it begins with how you think and the actions you take. Change these and you...

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