Learn how to make great ads, and quickly spot the lemons.Second Edition updated with new strategies such as audience stacking, personalized audience creation, and more.Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?You're not alone. We were there too, but now we've have quit our day jobs and make a living selling fiction. Both our initial successes and the sustainabil...

Find the best launch plan for your next book with step by step instructions!Have you been struggling with how to launch a book or a series? Are you asking yourself an endless series of questions with no clear answers?Mal and Jill will lay out multiple launch strategies, including pros and cons with KU, wide, preorders, and even services that exclude amazon entirely!You'll get worksheets to plug your book and release date into, and then work...

Practical, actionable strategies for discoverability and sales.On The Kobo Writing Life Podcast, the team interview best selling authors and industry experts who share practical advice that you can use to improve your craft and sell more books. This collection is all about marketing and features these conversations:- From TikTok to Newsletters: Marketing Strategies with Jessica Rampersad- How to Sell More Books with Kobo's Expert Booksellers...

There are only, in my humble opinion, two kinds of readers.Readers who love your books.and…Readers who don’t know they love your books yet.But how do you reach those readers in the second category, no matter what kind of writer you are?The answer to that question is…Universal FantasyUniversal Fantasy is why my sales tripled when I “ac...

Are you looking for ways to stop being dependent upon only Amazon for your author income?Are you hoping to expand and grow your sales on multiple platforms in global territories?Do you need strategies to help you get started NOW in terms of creating a successful "publish wide" author plan?Would you like to increase and optimize your sales on Apple Books, Kobo, Nook, Google Play...

Want to sell more books on the world’s biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how.* Learn what Visibility Marketing is and how understanding Amazon’s philosophy can boost your sales.* Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths.* Decode the ways Amazon recommends millions of books to readers every...

Do you want to increase your overall sales and visibility on Kobo?Are you having trouble gaining any traction or growing your reader base outside the Kindle store?Wouldn't it be empowering not to be dependent upon a single retailer for the majority of your eBook income?If you want to tap into the mind behind the creation of Kobo's world-class self-publishing platform, Kobo Writing Life, to understand both the basics and some of the complexiti...

From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.Create attractive ad images to turn browsers into buyers.Optimize your targeting to attract the right readers.Manage your bids effectively to drive more sales for less money.Learn when to run your BookBub campaigns for maximum impact.Boost discovery of...

The Universal Fantasy® List: Romance is a highly requested companion guide to the hugely popular writing resource, 7 Figure Fiction: How to Use Universal Fantasy to SELL Your Books to ANYONE.This valuable writing tool will help romance writers—and those who love to work with romantic story elements—“butter up” their storytelling by breaking down the Patron Saints (and a few little saints) of Romance and defining what makes them so incredibly delicious.This ...

How to Use Universal Fantasy® Butter to Write Blurbs that SELL Your Books to ANYONEYour book deserves a Butter Blurb that SELLS your story to ANYONE.Listen, you've poured months, maybe years, into your story, and now you're supposed to condense all of it into a few hundred words that convince a bunch of distracted readers with short attention spans to take a chance on your story?No wonder we spiral when it comes to writing ...

An author's guide to creating and stoking the fires of romantic tension.This is a helpful companion to romance writers of all experience. Beginners will enjoy an early leg up by understanding what seasoned romance writers took years to intuit. And those same experienced writers will appreciate the clear organization of ideas that make romance books soar above the competition.Do your romances need more than reliable beat sheets? Do you want to know what make...

Struggling to structure your book series? Learn how to make a series work for you: increase reader engagement and take advantage of the built-in marketing potential a series gives you.Are you unsure which series structure is best for you? Or are you several books into a series, but you’re stuck? Do you want to expand your literary universe but aren’t sure how to do it? Perhaps you have a series languishing in your backlist, and you need ideas on how to market it.