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Courage to Change
Cornerstone and Keystones Series, #4
2020
EN
A collaboration of nine internationally recognized experts on change, this book describes their individual journeys to personal and business success.
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This I Know
Marketing Lessons from Under the Influence
2017
EN
Accessible
#1 NATIONAL BESTSELLER • Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winni...
2011
EN
Here are 30 ideas for making a different in a world that needs you from New York Times bestselling author Seth Godin.
Linchpin
Are You Indispensable? How to drive your career and create a remarkable future
2010
EN
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organisation....
The Ten Faces of Innovation
IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
2006
EN
Accessible
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...
Don't Bullsh*t Yourself!
Crush the Excuses That Are Holding You Back
2018
EN
Accessible
New York Times Bestseller and Wall Street Journal Bestseller! Bar Rescue's Jon Taffer presents a new guide to getting what you want in life and business--to stop making excuses so you can get back to winning.During his many years as an entrepreneur, consultant, and star of the Paramount Network's hit show Bar Rescue, Jon Taffer has witnessed the destruction that results when people bullsh*t themselves. Excuses are the root cause ...
Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
2009
EN
Accessible
If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s an...
The Circle of Innovation
You Can't Shrink Your Way to Greatness
2010
EN
Accessible
Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents here a lifesaving handbook--both provocative and practical--designed...
The Pursuit of Wow!
Every Person's Guide to Topsy-Turvy Times
2010
EN
Accessible
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does busin...
Free Prize Inside
The Next Big Marketing Idea
2006
EN
Accessible
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.In his new book, Seth Godin shows how you can make your customers feel that way again. ...
The Big Moo
Stop Trying to Be Perfect and Start Being Remarkable
2005
EN
Accessible
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by sta...
Poke the Box
When Was the Last Time You Did Something for the First Time?
2015
EN
Accessible
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackagedIf you are happy being just a dreamer, perhaps you don't need this book.If you're enjoying the status quo, don't even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box become a cult classic?...











